A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
Blooming in Burbank: Kimberly Williams
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Kimberly Williams has been in the business of flowers for almost 40 years. Both fresh cuts and catering towards incredible events in... Read More
9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member
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We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s... Read More
Fall is Near. Get Ready for a Successful Season.
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer... Read More
Big Profits on the Big Day. How to Build Winning Proposals with Curate
Behind every beautiful wedding is a team of anxiety-ridden event planners and florists— but it doesn’t have to be this way! Once... Read More
A Texan Desert Flower: Celebrating 100 Years of Davis Floral Co
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Rita Webb is a born and bred Texan celebrating 100 years as an FTD Member at Davis Floral Co in Brownwood, TX.... Read More
How to Perfect the Delivery Experience
Crafting a bouquet is a tough job- but getting your arrangement into the recipients’ hands is the true finishing touch. According to... Read More
FTD & Miller’s Flowers Celebrate 100 Years of Blooming Delivery
FTD is elated to congratulate Mark & Hilary Krejcha of Miller’s Flowers in Racine, Wisconsin, on 100 years of FTD membership. The... Read More
A Blooming Family Florist: Jimmy Bason
Our florist network here at FTD is unmatched, joining together characters from all walks of life. We partner with professionals nationwide, from... Read More
Top Ten Social Media Tips for 2021
Keeping up with social media trends can feel like choosing what car of a moving train to jump on. Just as you... Read More
Flowers, a Family Trait: Konstantinos Louis Vellios
Meet Konstantinos Louis Vellios: a proud Greek orthodox father, husband, and current owner of Avenue J Florist delivering stunning flowers for nearly... Read More
Getting More Orders for Your Flower Shop and Perfecting the Customer Experience
Creating happy and loyal customers is a goal for every floral shop. However, consistently delivering beautiful bouquets is still only half the... Read More
11 Flower Shop Tips for Planning a Successful Holiday
Know how to make the most out of your busiest times of the year. From flower shop marketing to making sure you... Read More
Delivering a Best-in-Class Customer Experience – Together
Providing a best-in-class customer experience is FTD’s top priority. But it starts with an approach that involves so much more. It takes... Read More
How to Market Your Floral Shop for Peak Holidays
Preparing for peak business periods like Mother’s Day can be a tough balancing act, but by managing your floral shop’s marketing presence,... Read More
