From “Why Not?” to Wow! An Intern with Ian Experience
From spooky Halloween arrangements to an eight-foot floral guitar and an elegant waterfront wedding, Jessalynn Morgan of Floratechnics in Bowmanville, Ontario, experienced... Read More
Blooming Big: Maximize Small Business Saturday
As the holiday season approaches, the retail landscape shifts into high gear. Sandwiched right between Thanksgiving and Cyber Monday lies a golden... Read More
Your Holiday Marketing Plan Starts Now: A Florist’s Guide to a Successful Season
For florists, the holiday season isn’t just one event. It’s a marathon of opportunities, from Thanksgiving and Hanukkah to Christmas, New Year’s,... Read More
AI for Florists: 6 Ways to Work Smarter in Your Flower Shop
Discover how AI can simplify daily tasks, strengthen your marketing, and free up more time for the creative, personal work that makes... Read More
5 Ways Labor Saver Bouquets Can Help Your Flower Shop Sell More and Stress Less
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In today’s floral industry, finding ways to increase efficiency without sacrificing quality is more important than ever. Between managing labor costs, maintaining... Read More
Why Having One E-Commerce Site Is Critical to Your Online Success
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As a florist, your website is more than just a digital storefront. It’s often the first impression customers have of your business,... Read More
Put American Floral Trends® 2027–2028 to Work in Your Shop
Floral trends are about more than knowing which colors are popular. For professional florists, understanding where design and consumer preferences are headed... Read More
Celebrating Member Florist Anniversaries: July – September 2026
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As summer reaches its peak, we’re proud to celebrate the FTD florists reaching milestone anniversaries in July, August, and September. These milestones... Read More
4 Mercury Online Tips for a Profitable Mother’s Day 🌸
Mother’s Day isn’t just another holiday; for florists, it’s the big game. The difference between a stressful weekend and a profitable one... Read More
Florist Spotlight: Petersen & Tietz Florist and Greenhouses
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In Waterloo, Iowa, a floral legacy has been blooming for more than nine decades. Petersen & Tietz Florists and Greenhouses is a... Read More
Branding Matters
How Small Website Improvements Can Drive More Traffic — and Turn Browsers Into Buyers Running a successful florist website isn’t about constant... Read More
Florist Spotlight: Herbert E. Berg Florist Inc.
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For 90 years, Herbert E. Berg Florist Inc. has been a trusted part of the Worcester, Massachusetts community—creating meaningful floral designs and... Read More
6 Tips to Turn Valentine’s Sales into a Multi-Day Event
Valentine’s Day is the “Big Game” of the floral industry, and this year brings a unique opportunity: Valentine’s Day falls on a... Read More
Strengthen Your Local Presence with Blogs
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Your Mercury Online website just got a powerful upgrade! With the addition of localized blog posts, your Mercury Online site can now... Read More
Make the Most of Small Business Saturday: Tips for Florists
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Small Business Saturday is right around the corner, and it’s one of the best opportunities of the year for independent florists to... Read More
Inside “Intern with Ian” Winner’s Luxury Floral Design Experience
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When Mason Nowak of Karen’s Flower Shop in Milton, Ontario entered FTD’s Intern with Ian contest, he was looking for inspiration and... Read More
Boost Your Sales with Custom Add-Ons on Mercury Online
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Your website is more than a digital storefront—it’s often the first impression your customers have of your shop. One simple way to... Read More
5 Bloom-tastic Tips to Drive Traffic to Your Mercury Online Website Using Social Media
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As a florist, you know the power of beautiful blooms to bring joy. But are you harnessing the power of social media... Read More
How to Link Your Website to Google Business Profile
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In today’s competitive market, having a strong online presence is crucial for the success of your flower shop. One of the essential... Read More
How Responding to Customer Reviews Can Build Your Florist Business
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In today’s digital age, customer reviews are more than just a way to gauge satisfaction—they’re an essential tool for building trust, reputation,... Read More
