15
Nov
2021
0

A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future

This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower purchasing. The rebrands, which have been in the work for over a year, bring a fresh new perspective, look and voice to the brands, in addition to the use of new technology to make the customer experience better than ever.

We sat down with Zac Powell, Executive Vice President of Sales and Annelies De Rouck, Chief Brand Officer to hear more about why they decided to rebrand the floral destinations and how this will impact the network of florists both brands are known for.

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4
Nov
2021
0

What Does Successful Holiday Prep Look Like? Check the List.

The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners know that strategic planning before this rush is essential to selling more orders and satisfying customers. Our webinar, “It’s Beginning to Look a Lot Like…The Holiday Rush!” has advice on how you can get ready for what’s ahead and a quick checklist you can breeze through to know your holiday endeavors are on the right track.

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5
Oct
2021
0

Blooming in Burbank: Kimberly Williams

Kimberly Williams has been in the business of flowers for almost 40 years. Both fresh cuts and catering towards incredible events in star-studded Burbank, CA, are within her expertise. The choice to go into floristry was an easy one, having loved flowers since childhood. “I was always drawn to pick, study and play with flowers,” Kimberly said. She developed her affinity for flowers into a skill through design school courses and apprenticing at a flower shop. The now multi-store florist started her career washing buckets, processing stems and preparing containers like everyone else. Not particularly colorful work, but necessary before designing fantastical bouquets. “I still believe this is the only way to learn to be the best florist you can be,” she counseled.

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30
Sep
2021
0

9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member

We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s why FTD works to bring dream showrooms to life with our annual Makeover Magic contest. Whether it’s an updated store layout, new fixtures or innovative product displays, we choose one lucky shop each year to help bring business to new levels with a fresh look created by visual merchandising experts.

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1
Sep
2021
0

Fall is Near. Get Ready for a Successful Season.

The Inspiration for the Fall Collection

Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer greens turn into deep, rich colors, completely transforming the landscape. It encourages pumpkin patch picking, hayrides around corn mazes, and brisk, early-morning walks.

We designed this collection with the outdoors in mind; how to invite it inside, and with it, more customers. When we started designing this collection, we wanted to invite the outdoors in—just like we do with so many of our guests during this time of year. The changing leaves and cool air hang on this collection as we encompass the deep merlots, burnt oranges and crisp yellows woven through each arrangement.
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23
Aug
2021
0

Big Profits on the Big Day. How to Build Winning Proposals with Curate

Behind every beautiful wedding is a team of anxiety-ridden event planners and florists— but it doesn’t have to be this way! Once streamlined through Curate, weddings can become a significant pillar of your business, bringing in substantial revenue and freeing up more time for day-to-day operations at your shop.

With Curate, the easy-to-use wedding proposal software through FTD, you’re able to save time and cut costs by consolidating all the information in one place. This simplifying software can organize your client’s dream ceremony with interactive proposals you can rely on.

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18
Aug
2021
0

A Texan Desert Flower: Celebrating 100 Years of Davis Floral Co

Rita Webb is a born and bred Texan celebrating 100 years as an FTD Member at Davis Floral Co in Brownwood, TX. The shop has come a long way since her relatives started selling plants from their front porch in 1907, making it a 114-year-old business. They’re now in a historic downtown location with ornate window displays, an array of gift merchandise, and three impressive walk-in coolers to keep fresh cuts alive during the Southwest summers.

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14
Jul
2021
0

How to Perfect the Delivery Experience

Crafting a bouquet is a tough job- but getting your arrangement into the recipients’ hands is the true finishing touch.

According to our customers, the number one reason dissatisfactions occur is due to delivery issues or failures. While accidents may happen, we want to make sure you’re equipped to make the delivery experience hassle-free.

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