19
Sep
2023
0

Small Business Survival Guide: Leveraging E-commerce Paid Marketing for the Holiday Season

/
, , ,
/
/
0
/
, , ,
19 Sep 2023

The holiday season is fast approaching, and for small business owners, it’s a critical time to boost sales and compete with national order gatherers. With the rise of e-commerce, the competition is fiercer than ever. But fear not! We’re going to explore how flower shop owners can leverage e-commerce paid marketing tactics to level the playing field and thrive during the holiday season. Read More

14
Sep
2023
0

Using AI to Market Your Flower Shop

/
, ,
/
/
0
/
, , ,
14 Sep 2023

Blooming Success: How AI Boosts Marketing for Flower Shops

In today’s digital age, small businesses like flower shops need to embrace technology to thrive in a competitive market. Artificial Intelligence (AI) has emerged as a powerful ally, offering innovative solutions to streamline marketing efforts and connect with customers effectively. In this article, we’ll explore how AI can assist your flower shop with basic marketing tasks, including blogs, email content, and subject lines.

Read More

16
Aug
2023
0

Celebrating 100 Years with FTD – Eugene’s Flower Home

/
,
/
/
0
/
, ,
16 Aug 2023

FTD is honored to recognize members of our florist network who are celebrating 100 years of membership this year. To commemorate this occasion, we paid in-person visits to our member florists’ shops to express our gratitude for their century long relationship with FTD. These florists were presented with an anniversary plaque to display in their storefronts as a token of appreciation from FTD. Join us as we share the hometown stories and celebrate a century of floral excellence with these members.

Read More

9
Aug
2023
0

Celebrating 100 Years with FTD – Caines Flowers

/
,
/
/
0
/
, ,
09 Aug 2023

FTD is honored to recognize members of our florist network who are celebrating 100 years of membership this year. To commemorate this occasion, we paid in-person visits to our member florists’ shops to express our gratitude for their century long relationship with FTD. These florists were presented with an anniversary plaque to display in their storefronts as a token of appreciation from FTD. Join us as we share the hometown stories and celebrate a century of floral excellence with these members.

Read More

9
Aug
2023
0

Lea Romanowski Prepares to Represent Canada in the 2023 Interflora World Cup

/
,
/
/
0
/
, ,
09 Aug 2023

The 2023 Interflora World Cup will take place in Manchester, England from September 7-9, where competitors will participate in six different heats over three days of competition. Competitors will create floral masterpieces that concentrate on sustainability and natural materials. Some competition categories have been shared ahead of time so competitors can prepare their designs, while others will be surprise packages, but all design challenges are under time constraints. But what actually goes into preparing for an event like the Interflora World Cup? How do the competitors hone their skills to get themselves in top form in the weeks and months leading up to the main competition?

Read More

7
Aug
2023
0

Jennifer Thomasson Prepares to Represent USA in the 2023 Interflora World Cup

/
,
/
/
0
/
, ,
07 Aug 2023

The 2023 Interflora World Cup will take place in Manchester, England from September 7-9, where competitors will participate in six different heats over three days of competition. Competitors will create floral masterpieces that concentrate on sustainability and natural materials. Some competition categories have been shared ahead of time so competitors can prepare their designs, while others will be surprise packages, but all design challenges are under time constraints. But what actually goes into preparing for an event like the Interflora World Cup? How do the competitors hone their skills to get themselves in top form in the weeks and months leading up to the main competition?

Read More

1
Aug
2023
0

Celebrating 75 Years with FTD – Relles Florist

/
,
/
/
0
/
, ,
01 Aug 2023

In case you missed it, FTD is thrilled to continue the recognition of more members of our florist network who are celebrating 75 years of membership this year. We honored these long-standing members with a shop visit and an anniversary plaque to display in their storefronts as a token of appreciation from FTD. Celebrating 75 years of membership and learning about the hometown stories associated with these floral shops has been such an amazing experience.

Read More

24
Jul
2023
0

Celebrating 75 Years with FTD – Flowers by Gerard

/
,
/
/
0
/
, ,
24 Jul 2023

Continuing the momentum, FTD is thrilled to recognize more members of our florist network who are celebrating 75 years of membership this year. We honored these long-standing members with a shop visit and an anniversary plaque to display in their storefronts as a token of appreciation from FTD. Celebrating 75 years of membership and learning about the hometown stories associated with these floral shops has been a privilege.

Read More

1 2 3 … 6

Mercury Network

About Mercury Messenger

The Mercury Messenger is the official blog dedicated to delighting and inspiring FTD Member Florists, the backbone of FTD. For more than 100 years, the FTD florist network has stood for quality, creativity and worldwide floral delivery. This blog celebrates the artisan florist and shares valuable information to help further their education and grow their local business.

Signature Collection

Articles by Category