1
Sep
2021
0

Fall is Near. Get Ready for a Successful Season.

The Inspiration for the Fall Collection

Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer greens turn into deep, rich colors, completely transforming the landscape. It encourages pumpkin patch picking, hayrides around corn mazes, and brisk, early-morning walks.

We designed this collection with the outdoors in mind; how to invite it inside, and with it, more customers. When we started designing this collection, we wanted to invite the outdoors in—just like we do with so many of our guests during this time of year. The changing leaves and cool air hang on this collection as we encompass the deep merlots, burnt oranges and crisp yellows woven through each arrangement.
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23
Aug
2021
0

Big Profits on the Big Day. How to Build Winning Proposals with Curate

Behind every beautiful wedding is a team of anxiety-ridden event planners and florists— but it doesn’t have to be this way! Once streamlined through Curate, weddings can become a significant pillar of your business, bringing in substantial revenue and freeing up more time for day-to-day operations at your shop.

With Curate, the easy-to-use wedding proposal software through FTD, you’re able to save time and cut costs by consolidating all the information in one place. This simplifying software can organize your client’s dream ceremony with interactive proposals you can rely on.

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18
Aug
2021
0

A Texan Desert Flower: Celebrating 100 Years of Davis Floral Co

Rita Webb is a born and bred Texan celebrating 100 years as an FTD Member at Davis Floral Co in Brownwood, TX. The shop has come a long way since her relatives started selling plants from their front porch in 1907, making it a 114-year-old business. They’re now in a historic downtown location with ornate window displays, an array of gift merchandise, and three impressive walk-in coolers to keep fresh cuts alive during the Southwest summers.

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14
Jul
2021
0

How to Perfect the Delivery Experience

Crafting a bouquet is a tough job- but getting your arrangement into the recipients’ hands is the true finishing touch.

According to our customers, the number one reason dissatisfactions occur is due to delivery issues or failures. While accidents may happen, we want to make sure you’re equipped to make the delivery experience hassle-free.

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24
Jun
2021
0

FTD & Miller’s Flowers Celebrate 100 Years of Blooming Delivery

FTD is elated to congratulate Mark & Hilary Krejcha of Miller’s Flowers in Racine, Wisconsin, on 100 years of FTD membership. The shop has celebrated over a century of business, and has remained within Hilary’s family, making it a multi-generational shop. Hilary was kind enough to divulge an abbreviated history, including what she’s learned from over 50 years at the helm.

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11
Jun
2021
0

Top Ten Social Media Tips for 2021

Keeping up with social media trends can feel like choosing what car of a moving train to jump on. Just as you dedicate resources to one platform, a new trend races by, guaranteeing to be the next big thing for your business or “professionals” recommending traditional media as the future. Regardless of claims that the popularity of social networks is declining, time on sites and user acquisitions continue to grow. Luckily, Krista Neher, CEO of Bootcamp Digital, has ten tips on focusing your business’ social media on maximizing awareness and profitability.

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8
Jun
2021
0

Flowers, a Family Trait: Konstantinos Louis Vellios

Meet Konstantinos Louis Vellios: a proud Greek orthodox father, husband, and current owner of Avenue J Florist delivering stunning flowers for nearly 100 years. Like other generational storefronts, his is alive with wall-to-wall floral displays, sepia-toned family photos, and the hustle of the employees behind the counter pulling flowers from freezers to trim and arrange. However, it wasn’t always the organized, modern business it is today.

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