15
Sep
2026
0

Put American Floral Trends® 2027–2028 to Work in Your Shop

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15 Sep 2026

Floral trends are about more than knowing which colors are popular. For professional florists, understanding where design and consumer preferences are headed can help inform everything from purchasing and merchandising to social media and everyday design.

That’s the thinking behind American Floral Trends® 2027–2028, recently unveiled by Creative Director J. Keith White AIFD. The new trend report brings together color palettes, styles, and design elements into five collective narratives: ASPIRE, DISCOVER, ENVISION, TRUST, and TRANSFORM. Each offers a different perspective on how floral design can respond to changing consumer desires, while giving florists inspiration they can interpret in ways that make sense for their own businesses.

But how can a two-year trend forecast actually help your flower shop today?

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6
Aug
2026
0
Florist Milestone Anniversaries

Celebrating Member Florist Anniversaries: July – September 2026

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06 Aug 2026

As summer reaches its peak, we’re proud to celebrate the FTD florists reaching milestone anniversaries in July, August, and September.

These milestones represent more than just years in business—they reflect lasting dedication, creativity, and the relationships you’ve built within your communities. Every anniversary is a testament to the care, craftsmanship, and passion you bring to the floral industry.

Your continued commitment helps our network thrive and inspires all of us at FTD. Thank you for your partnership, your passion, and for being such an important part of the FTD family.

 

114 Years:

Imlay Florists Inc – Zanesville, OH

 

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29
Apr
2026
0
Florist Milestone Anniversaries

Celebrating Member Florist Anniversaries: April – June 2026

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29 Apr 2026

As the pace of summer settles in, it gives us a moment to pause and recognize the shops reaching meaningful milestones this month. These anniversaries reflect years of dedication, consistency, and commitment to your craft. We’re proud to celebrate each of you and all that you’ve built.

Congratulations on your incredible achievement — and here’s to another year of blooming success!

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14
Apr
2026
0

4 Mercury Online Tips for a Profitable Mother’s Day 🌸

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14 Apr 2026

Mother’s Day isn’t just another holiday; for florists, it’s the big game. The difference between a stressful weekend and a profitable one lies in your digital strategy.

To help you maximize your Mercury Online (MOL) sales while keeping your operations running smoothly, we’ve identified four essential best practices to implement today. Read More

25
Feb
2026
0

Florist Spotlight: Petersen & Tietz Florist and Greenhouses

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25 Feb 2026

In Waterloo, Iowa, a floral legacy has been blooming for more than nine decades. Petersen & Tietz Florists and Greenhouses is a third-generation, full-service florist, greenhouse, and interiorscape maintenance business with roots that stretch back to 1934.

FTD recently spoke with owner Heidi De Silva about the shop’s remarkable history, the evolving floral industry, and the passion that continues to fuel their growth. Read More

13
Feb
2026
0

Branding Matters

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13 Feb 2026

How Small Website Improvements Can Drive More Traffic — and Turn Browsers Into Buyers

Running a successful florist website isn’t about constant redesigns or major overhauls. In fact, some of the most effective improvements are the simplest ones — the kind that quietly guide customers, reinforce trust, and keep your shop top of mind long after a purchase is complete.

When these elements work together, your Mercury Online website becomes more than an online catalog. It becomes a selling tool. Read More

3
Feb
2026
0

Florist Spotlight: Herbert E. Berg Florist Inc.

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03 Feb 2026

For 90 years, Herbert E. Berg Florist Inc. has been a trusted part of the Worcester, Massachusetts community—creating meaningful floral designs and standing alongside customers through life’s most important moments. Founded in 1935, the shop is rich with history, tradition, and heart.

FTD recently spoke with current owner Sally Jablonski, AIFD, whose personal journey and dedication have helped carry the business forward for decades. Read More

23
Jan
2026
0
Florist Milestone Anniversaries

Celebrating Member Florist Anniversaries: January – March 2026

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23 Jan 2026

As a new year begins, we’re proud to celebrate the FTD florists reaching milestone anniversaries in January, February, and March.

These early-year anniversaries represent more than just dates on a calendar — they mark years (and in some cases, decades!) of creativity, care, and commitment to the communities you serve.

Your dedication continues to inspire us and plays a vital role in the strength of our network. Thank you for your passion, your partnership, and for being an enduring part of the FTD family.

Congratulations on your incredible achievement — and here’s to another year of blooming success!

Read More

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Mercury Network

About Mercury Messenger

The Mercury Messenger is the official blog dedicated to delighting and inspiring FTD Member Florists, the backbone of FTD. For more than 100 years, the FTD florist network has stood for quality, creativity and worldwide floral delivery. This blog celebrates the artisan florist and shares valuable information to help further their education and grow their local business.

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