9
Mar
2023
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Introducing Mercury HQ, Our Newest Technology Platform

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09 Mar 2023

Wouldn’t it be nice if you could monitor incoming orders, deliveries, and tasks of your business right from your phone, tablet, or computer, no matter where you are? Welcome to Mercury HQ, FTD’s newest platform that allows you to do just that! Mercury HQ is a shop management platform that allows you to conveniently manage your business anywhere, without any tech savviness required.

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21
Feb
2023
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How to Optimize Your Website with SEO

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21 Feb 2023

You’ve likely heard about how important SEO is for your marketing strategy. Yet, for as much as you may have heard about it, perhaps you’re not sure what exactly SEO is, or why it’s so important for your business. FTD marketing consultants Carly Stroud and Cameron Archibald recently broke down what SEO is and how it can positively impact your business in a webinar for member florists.

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27
Jan
2023
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Top Tips for Merchandising Your Website

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27 Jan 2023

Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find you and your products based on your website and social media presence, so it’s important to make the most of it to ensure your online business remains thriving all year long.

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11
Jan
2023
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Creative Ideas to Increase Sales for Valentine’s Day

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11 Jan 2023

Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people are more compelled to express those romantic feelings, usually with gifts that include bouquets of flowers. The Society of American Florists says that about 28% of adults purchase plants or flowers for Valentine’s Day, so it’s a great time for your business to get creative and put your romantic foot forward to show off your Valentine’s Day merchandise. Check out some easy and inventive ways to increase your sales this Valentine’s Day while making shopping easier for your romantically motivated customers. Read More

6
Jan
2023
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Get Your Website Ready for the Holidays

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06 Jan 2023

Did you know that 88% of customers won’t return to an online site if they have a negative experience with the website such as confusing layout, difficulty navigating, or trouble finding what they want? You definitely don’t want to alienate that huge chunk of the market, especially in the first 2.6 seconds consumers want to find what they’re looking for. That’s why it’s so important to have an easy-to-navigate website for your flower shop, especially during high purchase seasons like the holidays. Check out these simple and effective strategies to get your website ready for the holidays to maximize sales and return customers all year long. Read More

6
Dec
2022
0

How to Increase Your Delivery Capacity for the Holidays

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06 Dec 2022

The holiday season is upon us, which means delivery requests are about to explode with customers ordering seasonal gifts to send to family and friends, hostess gifts, holiday party decor and more! While you’re busy keeping up with stock and production in the shop to fulfill each and every order, you definitely don’t want to be slowed down with issues finding available delivery drivers to transport your product to customers in a timely manner. That’s why using FTD’s delivery service program is the perfect way to ensure you always have adequate delivery options available to keep your business running smoothly, no matter the time of year. Find out how the service for FTD Members can increase your business’s delivery capacity by managing all your order deliveries, and give you peace of mind during busy seasons and throughout the entire year.

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15
Sep
2022
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Homegrown Stories: The Resilience of LaPier’s Country Flowers & Gifts

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15 Sep 2022

Just months after beginning to moonlight as a delivery driver, Marianne LaPier-Gignac could tell the little Corunna, Ontario, florist shop was in trouble. But she could see potential. Just a month after talking it over with her mom, things were already in motion: the shop’s name changed to LaPier’s Country Flowers & Gifts, and Marianne headed off to floral school at Flowers Canada—jumpstarting a surprising career that is now nearly 30 years in the making. Read More

25
Jan
2022
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Homegrown Stories: Pittsburgh’s Historic Oliver Flower Shop

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25 Jan 2022

Like many floral-filled storefronts, Oliver Flower Shop is a family business spanning three generations. Florist Rick Conley runs the show now, who has grown up with the business saying, “I’ve learned by osmosis since the age of 10 and would go straight after class throughout high school and college.” Working under three generations provides a unique learning environment, one that’s entrenched in all aspects of life. They recently added “pandemic” to a long list of other major world events they’ve managed the Oliver Flower Shop through, including the Great Depression, WWII, 9/11, and the Great Recession. Despite all these obstacles, the shop will celebrate its 91st birthday this November at its prime downtown Pittsburgh location! Maybe even send them flowers. Read More

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Mercury Network

About Mercury Messenger

The Mercury Messenger is the official blog dedicated to delighting and inspiring FTD Member Florists, the backbone of FTD. For more than 100 years, the FTD florist network has stood for quality, creativity and worldwide floral delivery. This blog celebrates the artisan florist and shares valuable information to help further their education and grow their local business.

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