2
Nov
2026
0

Blooming Big: Maximize Small Business Saturday

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02 Nov 2026

As the holiday season approaches, the retail landscape shifts into high gear. Sandwiched right between Thanksgiving and Cyber Monday lies a golden opportunity for local independent businesses: Small Business Saturday. This year, it is Saturday, November 28.

For florists, Small Business Saturday isn’t just another made up holiday—it’s a powerful springboard into the lucrative winter holiday shopping season. While big-box stores and massive e-commerce giants push mass-produced gifts, local flower shops offer something entirely unique: personal connection, emotional impact, and handcrafted artistry.

Let’s talk about the top Small Business Saturday strategies you can use to turn holiday foot traffic into lifelong brand loyalists.

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21
Oct
2026
0

Your Holiday Marketing Plan Starts Now: A Florist’s Guide to a Successful Season

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21 Oct 2026

For florists, the holiday season isn’t just one event. It’s a marathon of opportunities, from Thanksgiving and Hanukkah to Christmas, New Year’s, and corporate gifting. The shops that see the most success aren’t necessarily the ones with the biggest budgets. They’re the ones with a plan.

Now is the perfect time to create a marketing strategy that keeps your business visible, organized, and profitable. Read More

16
Oct
2026
0

AI for Florists: 6 Ways to Work Smarter in Your Flower Shop 

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16 Oct 2026

Discover how AI can simplify daily tasks, strengthen your marketing, and free up more time for the creative, personal work that makes your shop special.

Running a flower shop means juggling hundreds of daily decisions—from managing inventory and scheduling designers to writing social media posts and preparing for holidays.

Artificial intelligence (AI) can help lighten that load. In FTD’s AI Basics for Busy Florists webinar, Cameron Pappas of Norton’s Florist, Events & Gift Baskets in Birmingham, Alabama, shares practical ways to use AI to save time and simplify everyday business tasks.

His message? AI isn’t about replacing florists. It’s about freeing them up to be florists.

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29
Sep
2026
0

5 Ways Labor Saver Bouquets Can Help Your Flower Shop Sell More and Stress Less

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29 Sep 2026

In today’s floral industry, finding ways to increase efficiency without sacrificing quality is more important than ever. Between managing labor costs, maintaining fresh inventory, fulfilling orders, and serving walk-in customers, every minute and every stem matters.

That’s why more florists are turning to Labor Saver Bouquets, a simple solution designed to help shops save time, reduce waste, and create more opportunities for profitable sales. Read More

23
Sep
2026
0

Why Having One E-Commerce Site Is Critical to Your Online Success

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23 Sep 2026

As a florist, your website is more than just a digital storefront. It’s often the first impression customers have of your business, the place where orders are placed, and one of your most important revenue-generating tools.

Yet many florists find themselves managing multiple websites, online ordering platforms, social media storefronts, or disconnected systems in an effort to reach more customers. While it may seem like more online locations create more opportunities, the reality is often the opposite.

The most successful online businesses focus their efforts on one well-managed e-commerce site that serves as the central hub for their brand.

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15
Sep
2026
0

Put American Floral Trends® 2027–2028 to Work in Your Shop

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15 Sep 2026

Floral trends are about more than knowing which colors are popular. For professional florists, understanding where design and consumer preferences are headed can help inform everything from purchasing and merchandising to social media and everyday design.

That’s the thinking behind American Floral Trends® 2027–2028, recently unveiled by Creative Director J. Keith White AIFD. The new trend report brings together color palettes, styles, and design elements into five collective narratives: ASPIRE, DISCOVER, ENVISION, TRUST, and TRANSFORM. Each offers a different perspective on how floral design can respond to changing consumer desires, while giving florists inspiration they can interpret in ways that make sense for their own businesses.

But how can a two-year trend narrative actually help your flower shop today?

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6
Aug
2026
0
Florist Milestone Anniversaries

Celebrating Member Florist Anniversaries: July – September 2026

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06 Aug 2026

As summer reaches its peak, we’re proud to celebrate the FTD florists reaching milestone anniversaries in July, August, and September.

These milestones represent more than just years in business—they reflect lasting dedication, creativity, and the relationships you’ve built within your communities. Every anniversary is a testament to the care, craftsmanship, and passion you bring to the floral industry.

Your continued commitment helps our network thrive and inspires all of us at FTD. Thank you for your partnership, your passion, and for being such an important part of the FTD family.

 

114 Years:

Imlay Florists Inc – Zanesville, OH

 

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29
Apr
2026
0
Florist Milestone Anniversaries

Celebrating Member Florist Anniversaries: April – June 2026

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29 Apr 2026

As the pace of summer settles in, it gives us a moment to pause and recognize the shops reaching meaningful milestones this month. These anniversaries reflect years of dedication, consistency, and commitment to your craft. We’re proud to celebrate each of you and all that you’ve built.

Congratulations on your incredible achievement — and here’s to another year of blooming success!

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Mercury Network

About Mercury Messenger

The Mercury Messenger is the official blog dedicated to delighting and inspiring FTD Member Florists, the backbone of FTD. For more than 100 years, the FTD florist network has stood for quality, creativity and worldwide floral delivery. This blog celebrates the artisan florist and shares valuable information to help further their education and grow their local business.

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