15
Nov
2023
0

FTD Intern with Ian Winner Hits the Ground Running

Tera Stover may be in the early stages of her floral career, but she’s proving that when you’ve found your passion, you hit the ground running. That’s exactly what she’s been doing for the last four years at Elite Flowers and Gifts. Tera has dedicated herself to paving her pathway to the top in the floral industry. She wants to learn everything she can from the best in the industry, which is exactly what she did when she snagged the coveted spot as the winner of FTD’s 2023 Intern with Ian contest!

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10
Nov
2023
0

Black Friday to Cyber Monday: A Florist’s Guide to Success

As a flower shop owner, you know that the holiday season is one of the most critical times of the year for your business. Black Friday, Small Business Saturday, and Cyber Monday provide incredible opportunities to boost your revenue and create lasting impressions on your customers. Let’s explore strategies to promote your flower shop to both walk-in traffic and e-commerce customers during the days after Thanksgiving. With the right approach, you can bloom with success.

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25
Oct
2023
0

Lea Romanowski Shares Her Experience at the 2023 Interflora World Cup

Lea Romanowski’s incredible floral prowess enabled her to capture the spot as this year’s Canadian representative at the 2023 Interflora World Cup that took place in Manchester, England from September 7-9. After months of preparing and practicing, with unflagging dedication to push her design skills to the limit, she showcased her creative interpretation of “Our Natural World” through her original floral conceptions. Find out how Lea felt taking part in this exhilarating competition against the most talented floral artists from 19 other nations across the globe! Read More

24
Oct
2023
0

Jennifer Thomasson Shares Her Experience at the 2023 Interflora World Cup

Jennifer Thomasson, who secured her place as the USA’s representative in the 2023 Interflora World Cup, showcased her interpretation of “Our Natural World” in Manchester, England on September 7-9. Her performance unfolded after meticulous months of preparation, competing against representatives from 19 other nations. Now that the three days of intense competition are over, we spoke with Jennifer about her experience at the World Cup where she gave us an idea of what it was like to take part in such an exciting, international floral competition against the best designers in the world!

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4
Oct
2023
0

How-to Link Your Website to Google Business Profile

In today’s competitive market, having a strong online presence is crucial for the success of your flower shop. One of the essential tools for enhancing your online visibility is Google Business Profile. By linking your primary ecommerce website to your Google Business Profile, you will receive a range of benefits that can help your online business grow and thrive.

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2
Oct
2023
0

Competing Locally: Small Business Owners’ Guide to Thriving During the Holidays

The holiday season is a crucial time for small business owners to boost their sales and make a significant impact on their annual revenue. However, competition can be daunting. To succeed, small business owners must leverage local marketing tactics that connect with their community and set them apart from the larger, impersonal competition. Here are some top tips to help you compete locally and get ready for the holidays.

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30
Sep
2023
0

Small Business Survival Guide: Leveraging E-commerce Paid Marketing for the Holiday Season

The holiday season is fast approaching, and for small business owners, it’s a critical time to boost sales and compete with national order gatherers. With the rise of e-commerce, the competition is fiercer than ever. But fear not! We’re going to explore how flower shop owners can leverage e-commerce paid marketing tactics to level the playing field and thrive during the holiday season. Read More

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