19
Apr
2021
0

11 Flower Shop Tips for Planning a Successful Holiday

Know how to make the most out of your busiest times of the year.

From flower shop marketing to making sure you have the right amount of inventory, a successful holiday plan goes a long way for peak seasons like Mother’s Day and Valentine’s Day. To prepare your shop, we’ve created a list of helpful tips from florists to ease the stress and perform at your best.

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6
Apr
2021
0

How to Market Your Floral Shop for Peak Holidays

Preparing for peak business periods like Mother’s Day can be a tough balancing act, but by managing your floral shop’s marketing presence, you can guarantee a more successful holiday season.

And while almost 81% of shoppers spend time researching online before purchasing, creating a digital presence with a website isn’t enough. The best floral shops leverage the power of social media, community apps, email marketing to maximize their traffic.

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23
Oct
2020
0

Together We Grow Spotlight on Regional Vice President Wendy McGoff

Together we grow — Working together for our mutual benefit is the foundation of how we believe our partnership with florist members will be the most successful. In a series of articles, FTD is featuring various associates who work behind the scenes to ensure that the programs, services and experiences a florist has with FTD are exceptional.

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8
Sep
2020
0

100-Year FTD Member Celebration: Roth Florist, Lafayette, IN

Just Say Yes! 

Stephen & Patty Clawson

A business that continually goes above and beyond seems to be a bit of a rarity these days. Add in an abundance of friendly, personal service; plenty of hard work; and a “can-do” attitude, and you have the perfect recipe for success. That reputation is what Roth’s Florist owner Stephen Clawson believes has helped his shop survive and thrive all these years. The 125-year-old floral shop, which has been run by only two families, has been an FTD member for 100 of those years.

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