Introducing Mercury HQ, Our Newest Technology Platform
Wouldn’t it be nice if you could monitor incoming orders, deliveries, and tasks of your business right from your phone, tablet, or... Read More
How to Optimize Your Website with SEO
You’ve likely heard about how important SEO is for your marketing strategy. Yet, for as much as you may have heard about... Read More
Top Tips for Merchandising Your Website
Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find... Read More
Creative Ideas to Increase Sales for Valentine’s Day
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Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people... Read More
Get Your Website Ready for the Holidays
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Did you know that 88% of customers won’t return to an online site if they have a negative experience with the website... Read More
How to Increase Your Delivery Capacity for the Holidays
The holiday season is upon us, which means delivery requests are about to explode with customers ordering seasonal gifts to send to... Read More
Homegrown Stories: The Resilience of LaPier’s Country Flowers & Gifts
Just months after beginning to moonlight as a delivery driver, Marianne LaPier-Gignac could tell the little Corunna, Ontario, florist shop was in... Read More
Homegrown Stories: Pittsburgh’s Historic Oliver Flower Shop
Like many floral-filled storefronts, Oliver Flower Shop is a family business spanning three generations. Florist Rick Conley runs the show now, who... Read More
A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
Blooming in Burbank: Kimberly Williams
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Kimberly Williams has been in the business of flowers for almost 40 years. Both fresh cuts and catering towards incredible events in... Read More
9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member
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We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s... Read More
Fall is Near. Get Ready for a Successful Season.
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer... Read More
Big Profits on the Big Day. How to Build Winning Proposals with Curate
Behind every beautiful wedding is a team of anxiety-ridden event planners and florists— but it doesn’t have to be this way! Once... Read More
A Texan Desert Flower: Celebrating 100 Years of Davis Floral Co
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Rita Webb is a born and bred Texan celebrating 100 years as an FTD Member at Davis Floral Co in Brownwood, TX.... Read More
How to Perfect the Delivery Experience
Crafting a bouquet is a tough job- but getting your arrangement into the recipients’ hands is the true finishing touch. According to... Read More
FTD & Miller’s Flowers Celebrate 100 Years of Blooming Delivery
FTD is elated to congratulate Mark & Hilary Krejcha of Miller’s Flowers in Racine, Wisconsin, on 100 years of FTD membership. The... Read More
A Blooming Family Florist: Jimmy Bason
Our florist network here at FTD is unmatched, joining together characters from all walks of life. We partner with professionals nationwide, from... Read More
Top Ten Social Media Tips for 2021
Keeping up with social media trends can feel like choosing what car of a moving train to jump on. Just as you... Read More
Flowers, a Family Trait: Konstantinos Louis Vellios
Meet Konstantinos Louis Vellios: a proud Greek orthodox father, husband, and current owner of Avenue J Florist delivering stunning flowers for nearly... Read More
