5 Ways Labor Saver Bouquets Can Help Your Flower Shop Sell More and Stress Less
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/In today’s floral industry, finding ways to increase efficiency without sacrificing quality is more important than ever. Between managing labor costs, maintaining... Read More
Why Having One E-Commerce Site Is Critical to Your Online Success
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As a florist, your website is more than just a digital storefront. It’s often the first impression customers have of your business,... Read More
Put American Floral Trends® 2027–2028 to Work in Your Shop
Floral trends are about more than knowing which colors are popular. For professional florists, understanding where design and consumer preferences are headed... Read More
Celebrating Member Florist Anniversaries: July – September 2026
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As summer reaches its peak, we’re proud to celebrate the FTD florists reaching milestone anniversaries in July, August, and September. These milestones... Read More
Celebrating Member Florist Anniversaries: April – June 2026
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As the pace of summer settles in, it gives us a moment to pause and recognize the shops reaching meaningful milestones this... Read More
4 Mercury Online Tips for a Profitable Mother’s Day 🌸
Mother’s Day isn’t just another holiday; for florists, it’s the big game. The difference between a stressful weekend and a profitable one... Read More
Florist Spotlight: Petersen & Tietz Florist and Greenhouses
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In Waterloo, Iowa, a floral legacy has been blooming for more than nine decades. Petersen & Tietz Florists and Greenhouses is a... Read More
Branding Matters
How Small Website Improvements Can Drive More Traffic — and Turn Browsers Into Buyers Running a successful florist website isn’t about constant... Read More
Florist Spotlight: Herbert E. Berg Florist Inc.
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For 90 years, Herbert E. Berg Florist Inc. has been a trusted part of the Worcester, Massachusetts community—creating meaningful floral designs and... Read More
Celebrating Member Florist Anniversaries: January – March 2026
As a new year begins, we’re proud to celebrate the FTD florists reaching milestone anniversaries in January, February, and March. These early-year... Read More
6 Tips to Turn Valentine’s Sales into a Multi-Day Event
Valentine’s Day is the “Big Game” of the floral industry, and this year brings a unique opportunity: Valentine’s Day falls on a... Read More
Strengthen Your Local Presence with Blogs
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Your Mercury Online website just got a powerful upgrade! With the addition of localized blog posts, your Mercury Online site can now... Read More
Make the Most of Small Business Saturday: Tips for Florists
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Small Business Saturday is right around the corner, and it’s one of the best opportunities of the year for independent florists to... Read More
Celebrating Member Florist Anniversaries: October – December 2025
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As the year winds down, we’re proud to honor this last group of FTD florists celebrating milestone anniversaries in October, November, and... Read More
Inside “Intern with Ian” Winner’s Luxury Floral Design Experience
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When Mason Nowak of Karen’s Flower Shop in Milton, Ontario entered FTD’s Intern with Ian contest, he was looking for inspiration and... Read More
Boost Your Sales with Custom Add-Ons on Mercury Online
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Your website is more than a digital storefront—it’s often the first impression your customers have of your shop. One simple way to... Read More
5 Bloom-tastic Tips to Drive Traffic to Your Mercury Online Website Using Social Media
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As a florist, you know the power of beautiful blooms to bring joy. But are you harnessing the power of social media... Read More
Celebrating Member Florist Anniversaries: July – September 2025
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As summer reaches full bloom, we’re honored to recognize the FTD florists celebrating milestone anniversaries in July, August, and September. These anniversaries... Read More
How to Link Your Website to Google Business Profile
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In today’s competitive market, having a strong online presence is crucial for the success of your flower shop. One of the essential... Read More
Celebrating Member Florist Anniversaries: April – June 2025
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As we step into the heart of spring, we are excited to celebrate the FTD florists who are marking significant anniversaries during... Read More
