2019 Intern with Ian Winner Learns How to Take the Next Step
Located on the far southeastern part of Tennessee, the small town of Cleveland is at the base of the Appalachian and Great... Read More
109-Year-Old Floral Shop Mixes Old Traditions with New
To be in business for over 100 years, Fisher Florist in downtown New London, Connecticut is definitely doing something right. The 1,200-foot... Read More
Celebrating 100 Years as an FTD Florist
Since 1901, the Welke family has been “delivering flowers and happiness.” Offering highest-quality floral products has been their pleasure – and business... Read More
FTD Florist Spotlight:
2019 Makeover Magic Winner
Lulu’s Flowers in Rockport, Texas was the winner of the eighth annual FTD Makeover Magic contest held in August 2019. Among nearly... Read More
Top 3 Tips to Attract More Brides
Looking to expand your wedding business and reach more brides? Well, look no further! For over 60 years, David’s Bridal has remained... Read More
Magnificent Milestones
Dozens of floral shops across the U.S. and Canada have partnered with FTD for 50, 75 and even 100 years, but who’s... Read More
How Do You Rate? Turn Customer Reviews into Sales
Most consumers are pretty savvy when it comes to making online purchasing decisions, and technology has made consumers’ voices very powerful. Studies... Read More
Delivering a Quality Product Every Time
Customer satisfaction is a major priority for FTD and as a small business owner, it is for you too. If a consumer... Read More
9 Steps to Effective Emails
There’s no doubt that there has been a rapid increase in the use of social media platforms like Instagram, Twitter, Facebook, Pinterest,... Read More
Five FTD World Cup Competitors Share Their Perspective
Once in a Lifetime ExperienceAll eyes were on the 23 competitors at the recent FTD World Cup 2019 competition held at the... Read More
FTD Participates in Congressional Action Days on Capitol Hill
Each year, the Society of American Florists (SAF) heads to Washington D.C. for Congressional Action Days (CAD). This year, floral representatives are... Read More
Everyone Loves a Parade…Especially when it’s the Rose Parade®!
New Year’s Day 2019 marked the 130th year for the annual Rose Parade® themed “The Melody of Life.” Viewers enjoyed 40 creative,... Read More
Dreams Do Come True for USA Designer Competing in FTD World Cup
From California dreaming to living the American dream, Katharina Stuart says that representing the United States of America in the 2019 FTD... Read More
Paul Jaras AIFD Prepares to Represent Canada in FTD World Cup
As the winner of Canada’s third annual Maple Leaf Cup earlier this year, Paul Jaras earned his way to compete in the... Read More
Making Masterpieces with a Master
Living and working in Victoria, British Columbia, Rob Jennings is quite used to seeing beauty on a grand scale. The city offers... Read More
Great Things Come in Small Packages
The big box and national stores have already gotten a jumpstart on the holiday season, enticing shoppers with special pricing, offers and... Read More
8 Ways to Get Social at Your Holiday Open House
While mailers, store signs and ads help to promote an open house, the most cost-effective and efficient way to advertise an event... Read More
Indiana Flower Shop Wins 2018 Makeover Contest
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Maggie and Moe’s Poplar Flowers & Décor owners Greg and Molly Barrett purchased the Terra Haute business less than one year ago... Read More
Katharina Stuart Claims FTD America’s Cup Victory
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Ten of America’s most talented floral designers faced off in the FTD America’s Cup at the 2018 AIFD National Symposium in Washington,... Read More
Floral Care and Handling Tips to Boost Your Bottom Line
On May 22, FTD hosted “Floral Care & Handling Tips to Boost Your Bottom Line,” a live webinar presented by Steve Daum,... Read More
