Improve Your Business’s Performance with Technology

In today’s fast paced world, technology has become a game-changer for florists, empowering you to boost your business in various ways. Technology, like websites, play a pivotal role in streamlining processes, enhancing communication, and boosting productivity and profitability for your shop. Let’s dive into some key ways that utilizing tech can significantly impact your floral business.

Operate a Mobile-First, High-Speed Online Store: With customers increasingly shopping on their smartphones, having a mobile-friendly and high-speed online store is crucial for quick and seamless communication. Ensure your site is accessible and easy to navigate on mobile devices, helping to accelerate your sales and reach a wider audience.

Increase Average Order Values: Mercury Online (MOL) sites generate over $100 per order on average. By featuring premium add-ons and custom floral designs, you can not only enhance customer experience but also significantly boost your profit margins – a win for you and your customers!

Take Control of Your Site: Empower your shop’s capabilities with robust settings offered by your site to control your product selections, delivery fees, zones, and more. This level of control directly impacts on your bottom line and operational efficiency, giving you the flexibility to adapt to market demands effectively.

Customize Your Merchandise: Tailor your merchandising assortment based on what customers are shopping for, thanks to analytics. Unique merchandising sets your shop apart from competitors, helping to cater to the needs of your customers and allowing your business to stand out in a crowded market!

Be the Florist People Recommend: Displaying real reviews from satisfied customers on your site builds credibility and trust. Enabling your site to highlight genuine customer feedback can increase sales, as potential customers are more likely to trust recommendations from others.

Incorporating FTD’s Mercury Online into your floral business not only enhances your online presence but also drives tangible results in terms of increased revenue, improved customer satisfaction, and streamlined operations. Embrace technology today to transform your floral business and stay ahead in the ever-evolving market.


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