Getting More Orders for Your Flower Shop and Perfecting the Customer Experience
Creating happy and loyal customers is a goal for every floral shop. However, consistently delivering beautiful bouquets is still only half the... Read More
11 Flower Shop Tips for Planning a Successful Holiday
Know how to make the most out of your busiest times of the year. From flower shop marketing to making sure you... Read More
Delivering a Best-in-Class Customer Experience – Together
Providing a best-in-class customer experience is FTD’s top priority. But it starts with an approach that involves so much more. It takes... Read More
How to Market Your Floral Shop for Peak Holidays
Preparing for peak business periods like Mother’s Day can be a tough balancing act, but by managing your floral shop’s marketing presence,... Read More
Intern with Ian Winner Gets Outside of Her Comfort Zone
With this pandemic, it’s definitely not “business as usual.” In many parts of the country, customers aren’t walking into shops and we... Read More
Together We Grow Spotlight on Regional Vice President Wendy McGoff
Together we grow — Working together for our mutual benefit is the foundation of how we believe our partnership with florist members... Read More
100-Year FTD Member Celebration: Roth Florist, Lafayette, IN
Just Say Yes! A business that continually goes above and beyond seems to be a bit of a rarity these days. Add... Read More
100-Year FTD Member Celebration: Dobbie’s Florist, Niagara Falls, ON
4th Generation Carries on Family Business and Traditions A great story, like the history of Dobbie’s Florist, captures you from the very... Read More
100-Year FTD Member Celebration: Busch’s Florist, Jefferson City, MO
The 3 C’s to Success Consistency. Commitment. Customer service. These three C’s are the guiding principles that have helped to ensure the... Read More
Cheers to 100 Years: FTD Florists Celebrate a Century of Membership
Founded in 1910, FTD is celebrating its 110th birthday this month! FTD was created by thirteen florists at the Society of American... Read More
Together We Grow Spotlight on Flower Exchange Sales Representative Sonia Reynoso
Together we grow. Working together for mutual benefit is the foundation of how we believe our partnership with florist partners will be... Read More
7 Birthday Flower Power Tips
In these challenging times, there are still reasons to celebrate. Birthdays, for example, haven’t been put on pause. But, singing Happy Birthday... Read More
Press Reset. Three Key Areas to Reopening Your Business.
For the many florists that have been able to remain open amidst stay-at-home orders due to COVID-19, they have had to adapt... Read More
Together We Grow Spotlight on Quality Expert Keith Harbison
Together we grow. Working together for mutual benefit is the foundation of how we believe our partnership with florist partners will be... Read More
Marketing Your Business Online in a Crisis: 5 Things to do NOW to Grow your Results
With the current situation many florists are struggling with whether or not they should be marketing, and how to continue to grow... Read More
FTD Featured Florist:
Metcalfe Florist & Pleasant View Greenhouses
From Greenhouses to Green Energy For 116 years and four generations, the Metcalfe family is all about being green—greenhouses, green foliage and... Read More
Turning Trends into Dollars
FTD University kicked off the New Year hosting a webinar called “Turning Trends into Dollars” presented by FTD Education Consultant J. Keith... Read More
FTD Florists and Designers Celebrate “The Power of Hope” at the Rose Parade
The 2020 Tournament of Roses Parade theme, “The Power of Hope,” provided the perfect way to start off a new year and... Read More
‘Tis the Season for Festive Flowers
Christmas is right around the corner and you’re up to your eyeballs in festive flowers. In the spirit of the season, we... Read More
2019 Intern with Ian Winner Learns How to Take the Next Step
Located on the far southeastern part of Tennessee, the small town of Cleveland is at the base of the Appalachian and Great... Read More
