The World’s Best Designers Take Center Stage at Interflora World Cup Competition
FTD and Smithers-Oasis North America are proud to announce their co-sponsorship of the floral designers representing the United States of America and... Read More
Be the Expert: Utilizing American Floral Trends® in Your Designs
The success of your floral business relies heavily on knowing what your customers want and providing it to them in creative ways... Read More
FTD Intern with Ian Winner Learns to Level Up
The Outer Banks of North Carolina, also known as OBX, is a strip of islands off the coast of North Carolina that... Read More
Why Google My Business & Online Listings are Important to the Health of Your Website
Google claims about 91% of the global search engine traffic on the internet, so you want to be sure your business is... Read More
5 Ways to Generate More Orders for Your Website
As a florist, your joy and talent resides in the creation of beautifully designed flower arrangements you get to share with your... Read More
The Importance of Online Reviews for Your Website’s Performance
As a business owner, you’re aware that a strong search engine optimization (SEO) strategy that combines creative content and relevant keywords to... Read More
Introducing Mercury HQ, Our Newest Technology Platform
Wouldn’t it be nice if you could monitor incoming orders, deliveries, and tasks of your business right from your phone, tablet, or... Read More
How to Optimize Your Website with SEO
You’ve likely heard about how important SEO is for your marketing strategy. Yet, for as much as you may have heard about... Read More
Top Tips for Merchandising Your Website
Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find... Read More
Creative Ideas to Increase Sales for Valentine’s Day
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Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people... Read More
Get Your Website Ready for the Holidays
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Did you know that 88% of customers won’t return to an online site if they have a negative experience with the website... Read More
How to Increase Your Delivery Capacity for the Holidays
The holiday season is upon us, which means delivery requests are about to explode with customers ordering seasonal gifts to send to... Read More
Homegrown Stories: The Resilience of LaPier’s Country Flowers & Gifts
Just months after beginning to moonlight as a delivery driver, Marianne LaPier-Gignac could tell the little Corunna, Ontario, florist shop was in... Read More
Homegrown Stories: Pittsburgh’s Historic Oliver Flower Shop
Like many floral-filled storefronts, Oliver Flower Shop is a family business spanning three generations. Florist Rick Conley runs the show now, who... Read More
A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
Blooming in Burbank: Kimberly Williams
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Kimberly Williams has been in the business of flowers for almost 40 years. Both fresh cuts and catering towards incredible events in... Read More
9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member
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We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s... Read More
Fall is Near. Get Ready for a Successful Season.
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer... Read More
Big Profits on the Big Day. How to Build Winning Proposals with Curate
Behind every beautiful wedding is a team of anxiety-ridden event planners and florists— but it doesn’t have to be this way! Once... Read More
