What Does Successful Holiday Prep Look Like? Check the List.
///
0
/The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
Indiana Flower Shop Wins 2018 Makeover Contest
////
Maggie and Moe’s Poplar Flowers & Décor owners Greg and Molly Barrett purchased the Terra Haute business less than one year ago... Read More
Floral Care and Handling Tips to Boost Your Bottom Line
On May 22, FTD hosted “Floral Care & Handling Tips to Boost Your Bottom Line,” a live webinar presented by Steve Daum,... Read More
Five Actions to Take to Improve Your Shop’s Cybersecurity
On April 17, FTD hosted “Five Actions to Take to Improve Your Shop’s Cybersecurity,” a live webinar presented by Michael Boucher, FTD’s... Read More
10 Tips for Mother’s Day Success
With Mother’s Day less than a month away, it’s time to ensure your shop is positioned for success. Below, you’ll find 10... Read More
Make 2018 the Year You Go Green
The arrival of spring has us thinking green! Go beyond celebrating the fresh green colors of spring this year and expand greening... Read More
Five Holiday Must-Dos to Increase Sales
On November 7, FTD hosted “Five Holiday Must-Dos to Increase Sales.” This free webinar was presented by four members of FTD’s team... Read More
Intern with Ian: A Whirlwind Weekend with the Floral Event Guru
In August, FTD conducted its first-ever Intern with Ian Contest. The prize? A once-in-a-lifetime opportunity to shadow FTD Education Consultant Ian Prosser... Read More
Makeover Magic 2017:
Celebrating a Family Legacy
Keith, owner Herb Rothe III and Herb’s wife, Cheryl, shared their thoughts once the transformation was complete.
Four Ways to Boost Your Event Business (and a Contest)
From the obvious (weddings) to the not-quite-so-obvious (gender reveal parties, anyone?) flowers make every event more beautiful. Event business can also be... Read More
Five Tips for Cultivating Summer Rose Sales
Is your shop in the midst of a dreaded summer slump? Turn to the most popular flower around, the rose, for help!... Read More
Seven Trends in Social Media and How to Take Advantage of Them
FTD University hosted “Seven Trends in Social Media and How to Take Advantage of Them,” a free webinar presented by Krista Neher,... Read More
FTD Helps Weber’s Florist Craft Their Dream Store
In early June, members of the FTD team, including FTD Education Consultant and visual merchandising expert J. Keith White AIFD, traveled to... Read More
Make Your Sales Bloom!
On April 18, FTD University hosted “Smarter Sales the FloralStrategies Way,” a free webinar presented by Tim Huckabee, FSC, president of FloralStrategies.... Read More
Smarter Customer Service
On March 28, FTD University hosted “Smarter Customer Service the FloralStrategies Way.” This exclusive webinar was presented by Tim Huckabee, president of... Read More
Marketing to Millennials
If you aren’t considering the millennial market when planning your advertising strategies, you’re missing key business. According to a recent report, millennial... Read More
Deliver a High-Quality
Valentine’s Day
With less than a week to go until Valentine’s Day, it’s all hands on deck! We quizzed our Florist Quality team on... Read More
Boost Sales with Sweet Valentine’s Day Merchandising
Your beautiful bouquets might bring customers through the door, but don’t overlook thoughtful merchandising as a way to help sales climb. Below... Read More
New Year, New Business Goals
The beginning of a new year is the perfect opportunity to evaluate the previous year’s success and set goals for the year... Read More
Get Social This Valentine’s Day
Keeping your social media channels updated this Valentine’s Day is the perfect way to stay top-of-mind among potential customers. It’s also a... Read More
