Small Business Survival Guide: Leveraging E-commerce Paid Marketing for the Holiday Season
The holiday season is fast approaching, and for small business owners, it’s a critical time to boost sales and compete with national... Read More
5 Ways to Generate More Orders for Your Website
As a florist, your joy and talent resides in the creation of beautifully designed flower arrangements you get to share with your... Read More
The Importance of Online Reviews for Your Website’s Performance
As a business owner, you’re aware that a strong search engine optimization (SEO) strategy that combines creative content and relevant keywords to... Read More
Top Tips for Merchandising Your Website
Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find... Read More
Creative Ideas to Increase Sales for Valentine’s Day
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Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people... Read More
Get Your Website Ready for the Holidays
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Did you know that 88% of customers won’t return to an online site if they have a negative experience with the website... Read More
How to Increase Your Delivery Capacity for the Holidays
The holiday season is upon us, which means delivery requests are about to explode with customers ordering seasonal gifts to send to... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
Indiana Flower Shop Wins 2018 Makeover Contest
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Maggie and Moe’s Poplar Flowers & Décor owners Greg and Molly Barrett purchased the Terra Haute business less than one year ago... Read More
Floral Care and Handling Tips to Boost Your Bottom Line
On May 22, FTD hosted “Floral Care & Handling Tips to Boost Your Bottom Line,” a live webinar presented by Steve Daum,... Read More
Five Actions to Take to Improve Your Shop’s Cybersecurity
On April 17, FTD hosted “Five Actions to Take to Improve Your Shop’s Cybersecurity,” a live webinar presented by Michael Boucher, FTD’s... Read More
10 Tips for Mother’s Day Success
With Mother’s Day less than a month away, it’s time to ensure your shop is positioned for success. Below, you’ll find 10... Read More
Make 2018 the Year You Go Green
The arrival of spring has us thinking green! Go beyond celebrating the fresh green colors of spring this year and expand greening... Read More
Five Holiday Must-Dos to Increase Sales
On November 7, FTD hosted “Five Holiday Must-Dos to Increase Sales.” This free webinar was presented by four members of FTD’s team... Read More
Intern with Ian: A Whirlwind Weekend with the Floral Event Guru
In August, FTD conducted its first-ever Intern with Ian Contest. The prize? A once-in-a-lifetime opportunity to shadow FTD Education Consultant Ian Prosser... Read More
Makeover Magic 2017:
Celebrating a Family Legacy
Keith, owner Herb Rothe III and Herb’s wife, Cheryl, shared their thoughts once the transformation was complete.
Four Ways to Boost Your Event Business (and a Contest)
From the obvious (weddings) to the not-quite-so-obvious (gender reveal parties, anyone?) flowers make every event more beautiful. Event business can also be... Read More
Five Tips for Cultivating Summer Rose Sales
Is your shop in the midst of a dreaded summer slump? Turn to the most popular flower around, the rose, for help!... Read More
Seven Trends in Social Media and How to Take Advantage of Them
FTD University hosted “Seven Trends in Social Media and How to Take Advantage of Them,” a free webinar presented by Krista Neher,... Read More
FTD Helps Weber’s Florist Craft Their Dream Store
In early June, members of the FTD team, including FTD Education Consultant and visual merchandising expert J. Keith White AIFD, traveled to... Read More
