How to Optimize Your Website with SEO
You’ve likely heard about how important SEO is for your marketing strategy. Yet, for as much as you may have heard about... Read More
Top Tips for Merchandising Your Website
Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find... Read More
Creative Ideas to Increase Sales for Valentine’s Day
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Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people... Read More
Get Your Website Ready for the Holidays
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Did you know that 88% of customers won’t return to an online site if they have a negative experience with the website... Read More
A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member
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We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s... Read More
11 Flower Shop Tips for Planning a Successful Holiday
Know how to make the most out of your busiest times of the year. From flower shop marketing to making sure you... Read More
10 Tips for Mother’s Day Success
With Mother’s Day less than a month away, it’s time to ensure your shop is positioned for success. Below, you’ll find 10... Read More
Five Holiday Must-Dos to Increase Sales
On November 7, FTD hosted “Five Holiday Must-Dos to Increase Sales.” This free webinar was presented by four members of FTD’s team... Read More
Five Tips for Cultivating Summer Rose Sales
Is your shop in the midst of a dreaded summer slump? Turn to the most popular flower around, the rose, for help!... Read More
FTD Helps Weber’s Florist Craft Their Dream Store
In early June, members of the FTD team, including FTD Education Consultant and visual merchandising expert J. Keith White AIFD, traveled to... Read More
FTD Featured Florist:
Countryside Floral and Garden
Countryside Floral and Garden, located in Issaquah, WA, strives to offer exciting and unique plants and floral designs to keep customers coming... Read More
Get Social This Valentine’s Day
Keeping your social media channels updated this Valentine’s Day is the perfect way to stay top-of-mind among potential customers. It’s also a... Read More
Get Ready for Engagement Season
Now is the time, the time is now! With Thanksgiving behind us, we have a lot to look forward to. Christmas is... Read More
Win Loyalty Through Customer Engagement
“Customer engagement”? That’s just a fancy term for connecting with your customers! Once a month, we host a design class after our... Read More
Scare Up More Business This Halloween (and Win a Treat!)
The National Retail Federation estimates that Americans will spend more than $8.4 billion on Halloween this year, with the average consumer spending... Read More
Let’s Petal It Forward
On October 19
Next Wednesday, October 19, FTD will be taking part in the Society of American Florists’ (SAF) Petal It Forward event! Florists across... Read More
Building an Integrated
Marketing Plan
“If you build it, they will come.” It worked for Kevin Costner in Field of Dreams, and it can work for your... Read More
