Top Tips for Merchandising Your Website
Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find... Read More
How to Increase Your Delivery Capacity for the Holidays
The holiday season is upon us, which means delivery requests are about to explode with customers ordering seasonal gifts to send to... Read More
FTD Featured Florist:
Dobbie’s Florist Limited
Dobbie’s Florist Limited in Niagara Falls, Ontario, was founded in 1888 – before Niagara Falls was even incorporated as a city. Since... Read More
Make 2018 the Year You Go Green
The arrival of spring has us thinking green! Go beyond celebrating the fresh green colors of spring this year and expand greening... Read More
FTD Featured Florist:
Wade Florist
Wade Florist has been serving the metropolitan St. Louis, Missouri, area since opening its doors more than 40 years ago. FTD spoke... Read More
Five Holiday Must-Dos to Increase Sales
On November 7, FTD hosted “Five Holiday Must-Dos to Increase Sales.” This free webinar was presented by four members of FTD’s team... Read More
Intern with Ian: A Whirlwind Weekend with the Floral Event Guru
In August, FTD conducted its first-ever Intern with Ian Contest. The prize? A once-in-a-lifetime opportunity to shadow FTD Education Consultant Ian Prosser... Read More
Selling to Increase Sales & Profits
On August 22, FTD hosted “Selling to Increase Sales and Profits,” a webinar presented by FTD Education Consultant Jeff Corbin AIFD. Jeff... Read More
Four Ways to Boost Your Event Business (and a Contest)
From the obvious (weddings) to the not-quite-so-obvious (gender reveal parties, anyone?) flowers make every event more beautiful. Event business can also be... Read More
Five Tips for Cultivating Summer Rose Sales
Is your shop in the midst of a dreaded summer slump? Turn to the most popular flower around, the rose, for help!... Read More
Seven Trends in Social Media and How to Take Advantage of Them
FTD University hosted “Seven Trends in Social Media and How to Take Advantage of Them,” a free webinar presented by Krista Neher,... Read More
FTD Helps Weber’s Florist Craft Their Dream Store
In early June, members of the FTD team, including FTD Education Consultant and visual merchandising expert J. Keith White AIFD, traveled to... Read More
FTD University Scholarships: Learn Something New in 2017
Your odds of earning an FTD University scholarship are now twice as good! Based on overwhelmingly positive feedback, FTD University has doubled... Read More
Marketing to Millennials
If you aren’t considering the millennial market when planning your advertising strategies, you’re missing key business. According to a recent report, millennial... Read More
The Best Ways to Promote Your Shop This Christmas
Are you still putting the finishing touches on your holiday advertising plan? Take a page out your fellow florists’ playbooks. According to... Read More
Get Ready for Engagement Season
Now is the time, the time is now! With Thanksgiving behind us, we have a lot to look forward to. Christmas is... Read More
We’re Thankful for You
With Thanksgiving upon us, we want to take a moment to thank all of our FTD Member Florists. We wouldn’t be FTD... Read More
Win Loyalty Through Customer Engagement
“Customer engagement”? That’s just a fancy term for connecting with your customers! Once a month, we host a design class after our... Read More
FTD Featured Florist:
The Laurel Wreath
The Laurel Wreath, located in Franklin, WI, strives to serve its customers with the same creativity, success and honor represented by its... Read More
Watch Your Business Bloom
with Facebook
Does your shop have a Facebook page? If not, you’re missing out on a great way to connect with existing customers and... Read More
