20
Feb
2024
0

Mastering Fresh Cut Care: Dos and Don’ts

FTD Flower Exchange is an option for purchasing bulk flowers with a variety of shipping options and competitive prices to add to your shop’s stock. As a florist, preserving this valuable inventory is essential, and you may have contemplated the best approaches to handle and care for fresh cuts before. By adhering to a straightforward checklist of recommended practices and steering clear of potential pitfalls, you can effectively extend the lifespan of your fresh flowers, ensuring the longevity and quality of your business’s inventory. Read More

2
Feb
2024
0

Celebrating FTD Member Florist Anniversaries: February 2024

Continuing the celebration of excellence, we’re thrilled to dedicate this recurring monthly blog post to the incredible members of the FTD florist network who are marking significant membership milestones this month.

These milestones are not just numbers; they represent the years of dedication, creativity, and passion that have defined your commitment as a floral artist and long-standing member of the floral community. Thank you for being an essential part of the FTD family! Read More

9
Jan
2024
0

Celebrating FTD Member Florist Anniversaries: January 2024

In the spirit of celebrating excellence, we’re thrilled to dedicate a monthly blog to the incredible members of the FTD florist network who are marking significant membership milestones this month.

These milestones are not just numbers; they represent the years of dedication, creativity, and passion that have defined your commitment as a floral artist and long-standing member of the floral community. Thank you for being an essential part of the FTD family!

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5
Dec
2023
0

Unlocking Instagram: Elevate Your Store’s Social Presence

Building and nurturing an impressive social media business profile is essential to foster a positive relationship in the social networking community. It’s a great way for potential customers to get a snapshot of what your shop has to offer. Marketing consultant Carly Stroud shares her industry wisdom that includes helpful pointers on how to use Instagram to boost your online presence, which will attract new customers and keep them engaged with your shop!

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15
Nov
2023
0

FTD Intern with Ian Winner Hits the Ground Running

Tera Stover may be in the early stages of her floral career, but she’s proving that when you’ve found your passion, you hit the ground running. That’s exactly what she’s been doing for the last four years at Elite Flowers and Gifts. Tera has dedicated herself to paving her pathway to the top in the floral industry. She wants to learn everything she can from the best in the industry, which is exactly what she did when she snagged the coveted spot as the winner of FTD’s 2023 Intern with Ian contest!

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10
Nov
2023
0

Black Friday to Cyber Monday: A Florist’s Guide to Success

As a flower shop owner, you know that the holiday season is one of the most critical times of the year for your business. Black Friday, Small Business Saturday, and Cyber Monday provide incredible opportunities to boost your revenue and create lasting impressions on your customers. Let’s explore strategies to promote your flower shop to both walk-in traffic and e-commerce customers during the days after Thanksgiving. With the right approach, you can bloom with success.

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25
Oct
2023
0

Lea Romanowski Shares Her Experience at the 2023 Interflora World Cup

Lea Romanowski’s incredible floral prowess enabled her to capture the spot as this year’s Canadian representative at the 2023 Interflora World Cup that took place in Manchester, England from September 7-9. After months of preparing and practicing, with unflagging dedication to push her design skills to the limit, she showcased her creative interpretation of “Our Natural World” through her original floral conceptions. Find out how Lea felt taking part in this exhilarating competition against the most talented floral artists from 19 other nations across the globe! Read More