15
May
2023
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FTD Intern with Ian Winner Learns to Level Up

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15 May 2023

The Outer Banks of North Carolina, also known as OBX, is a strip of islands off the coast of North Carolina that boasts gorgeous coastal scenery with vast stretches of pristine beaches that make for the ideal wedding destination. That’s where Anna Mitchell, the winner of “FTD’s Intern with Ian” contest, offers her floral design expertise to her clients through her shop, Rogue Flower Company.

 

 

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24
Apr
2023
0
Business Owner utilizing Google My Business

Why Google My Business & Online Listings are Important to the Health of Your Website

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24 Apr 2023

Google claims about 91% of the global search engine traffic on the internet, so you want to be sure your business is appearing near the top of the search results page when shoppers use Google to search for local florists. There’s so much competition when it comes to getting noticed online that it’s more important than ever to have an impressive online presence that gets your business noticed over the competition. That’s why having a Business Profile on Google My Business is a key component to elevating your online presence and status.

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10
Apr
2023
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5 Ways to Generate More Orders for Your Website

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10 Apr 2023

As a florist, your joy and talent resides in the creation of beautifully designed flower arrangements you get to share with your customers. In order to successfully continue sharing those creations, your website needs to make a strong impression that influences potential customers to keep returning to your shop for all of their floral needs. Marketing Expert Carly Stroud shares these five important tips to use your website to its fullest potential so you can create more orders for your shop.

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27
Mar
2023
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The Importance of Online Reviews for Your Website’s Performance

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27 Mar 2023

As a business owner, you’re aware that a strong search engine optimization (SEO) strategy that combines creative content and relevant keywords to capture customers’ attention online has a critical impact on the health and growth of your business. The goal of SEO marketing is to heighten brand visibility and raise the ranking of your website on search engines such as Google. However, optimum website traffic takes more than expertly crafted content and well-placed pictures. You need to show potential customers that your business is the business to trust and use for their floral needs. That’s why online customer reviews are one of the most important facets of marketing your business to ensure you stand out as a relevant, trusted leader in the industry.

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9
Mar
2023
0

Introducing Mercury HQ, Our Newest Technology Platform

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09 Mar 2023

Wouldn’t it be nice if you could monitor incoming orders, deliveries, and tasks of your business right from your phone, tablet, or computer, no matter where you are? Welcome to Mercury HQ, FTD’s newest platform that allows you to do just that! Mercury HQ is a shop management platform that allows you to conveniently manage your business anywhere, without any tech savviness required.

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21
Feb
2023
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How to Optimize Your Website with SEO

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21 Feb 2023

You’ve likely heard about how important SEO is for your marketing strategy. Yet, for as much as you may have heard about it, perhaps you’re not sure what exactly SEO is, or why it’s so important for your business. FTD marketing consultants Carly Stroud and Cameron Archibald recently broke down what SEO is and how it can positively impact your business in a webinar for member florists.

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27
Jan
2023
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Top Tips for Merchandising Your Website

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27 Jan 2023

Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find you and your products based on your website and social media presence, so it’s important to make the most of it to ensure your online business remains thriving all year long.

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11
Jan
2023
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Creative Ideas to Increase Sales for Valentine’s Day

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11 Jan 2023

Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people are more compelled to express those romantic feelings, usually with gifts that include bouquets of flowers. The Society of American Florists says that about 28% of adults purchase plants or flowers for Valentine’s Day, so it’s a great time for your business to get creative and put your romantic foot forward to show off your Valentine’s Day merchandise. Check out some easy and inventive ways to increase your sales this Valentine’s Day while making shopping easier for your romantically motivated customers. Read More

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Mercury Network

About Mercury Messenger

The Mercury Messenger is the official blog dedicated to delighting and inspiring FTD Member Florists, the backbone of FTD. For more than 100 years, the FTD florist network has stood for quality, creativity and worldwide floral delivery. This blog celebrates the artisan florist and shares valuable information to help further their education and grow their local business.

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