Five Tips for Cultivating Summer Rose Sales
Is your shop in the midst of a dreaded summer slump? Turn to the most popular flower around, the rose, for help!... Read More
Seven Trends in Social Media and How to Take Advantage of Them
FTD University hosted “Seven Trends in Social Media and How to Take Advantage of Them,” a free webinar presented by Krista Neher,... Read More
FTD Helps Weber’s Florist Craft Their Dream Store
In early June, members of the FTD team, including FTD Education Consultant and visual merchandising expert J. Keith White AIFD, traveled to... Read More
Make Your Sales Bloom!
On April 18, FTD University hosted “Smarter Sales the FloralStrategies Way,” a free webinar presented by Tim Huckabee, FSC, president of FloralStrategies.... Read More
Smarter Customer Service
On March 28, FTD University hosted “Smarter Customer Service the FloralStrategies Way.” This exclusive webinar was presented by Tim Huckabee, president of... Read More
Marketing to Millennials
If you aren’t considering the millennial market when planning your advertising strategies, you’re missing key business. According to a recent report, millennial... Read More
Deliver a High-Quality
Valentine’s Day
With less than a week to go until Valentine’s Day, it’s all hands on deck! We quizzed our Florist Quality team on... Read More
Boost Sales with Sweet Valentine’s Day Merchandising
Your beautiful bouquets might bring customers through the door, but don’t overlook thoughtful merchandising as a way to help sales climb. Below... Read More
New Year, New Business Goals
The beginning of a new year is the perfect opportunity to evaluate the previous year’s success and set goals for the year... Read More
Get Social This Valentine’s Day
Keeping your social media channels updated this Valentine’s Day is the perfect way to stay top-of-mind among potential customers. It’s also a... Read More
Resolve to Make 2017 Your Shop’s Best Year Ever
A new year is right around the corner! Here are a some of our favorite strategies for starting 2017 fresh and invigorated.
Get Ready for Engagement Season
Now is the time, the time is now! With Thanksgiving behind us, we have a lot to look forward to. Christmas is... Read More
Win Loyalty Through Customer Engagement
“Customer engagement”? That’s just a fancy term for connecting with your customers! Once a month, we host a design class after our... Read More
FTD Florist Spotlight:
FTD Makeover Magic Winner
Reed’s Flowers, located in Waco, TX, was selected as the winner of the 2016 FTD Makeover Magic contest. This family-run shop is... Read More
Trimming Your Cost of Goods
On October 18, FTD University hosted “Trimming Your Cost of Goods,” a webinar presented by Skip Paal, AAF, president of Rutland Beard... Read More
Start Planning Now for
Holiday Orders
As days get shorter and trees display their autumnal beauty, the lazy days of summer are replaced with the busier pace we... Read More
Bring ’Em Back with Exceptional Customer Service
Your beautiful floral designs might bring customers into your shop, but exceptional customer service is likely to bring them back. How can... Read More
Watch Your Business Bloom
with Facebook
Does your shop have a Facebook page? If not, you’re missing out on a great way to connect with existing customers and... Read More
Maximize Your
Merchandising Potential
On August 16, FTD University hosted “Maximize Your Merchandising Potential,” a webinar presented by J. Keith White AIFD. The webinar focused on... Read More
Five Reasons You Need to Enter to Win a Shop Makeover
FTD’s fifth annual Makeover Magic contest is now open for entries! One lucky FTD Florist winner will receive a shop makeover, valued... Read More
