9 Steps to Effective Emails
There’s no doubt that there has been a rapid increase in the use of social media platforms like Instagram, Twitter, Facebook, Pinterest,... Read More
FTD Participates in Congressional Action Days on Capitol Hill
Each year, the Society of American Florists (SAF) heads to Washington D.C. for Congressional Action Days (CAD). This year, floral representatives are... Read More
Indiana Flower Shop Wins 2018 Makeover Contest
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Maggie and Moe’s Poplar Flowers & Décor owners Greg and Molly Barrett purchased the Terra Haute business less than one year ago... Read More
Makeover Magic 2017:
Celebrating a Family Legacy
Keith, owner Herb Rothe III and Herb’s wife, Cheryl, shared their thoughts once the transformation was complete.
Selling to Increase Sales & Profits
On August 22, FTD hosted “Selling to Increase Sales and Profits,” a webinar presented by FTD Education Consultant Jeff Corbin AIFD. Jeff... Read More
Seven Trends in Social Media and How to Take Advantage of Them
FTD University hosted “Seven Trends in Social Media and How to Take Advantage of Them,” a free webinar presented by Krista Neher,... Read More
Make Your Sales Bloom!
On April 18, FTD University hosted “Smarter Sales the FloralStrategies Way,” a free webinar presented by Tim Huckabee, FSC, president of FloralStrategies.... Read More
Smarter Customer Service
On March 28, FTD University hosted “Smarter Customer Service the FloralStrategies Way.” This exclusive webinar was presented by Tim Huckabee, president of... Read More
FTD Featured Florist:
Bloomingdays Flower Shop
Bloomingdays Flower Shop, located in Tampa, Florida, is proof that floristry is in the blood. After growing up watching her mother nurture... Read More
FTD Featured Florist:
Countryside Floral and Garden
Countryside Floral and Garden, located in Issaquah, WA, strives to offer exciting and unique plants and floral designs to keep customers coming... Read More
Boost Sales with Sweet Valentine’s Day Merchandising
Your beautiful bouquets might bring customers through the door, but don’t overlook thoughtful merchandising as a way to help sales climb. Below... Read More
Win Loyalty Through Customer Engagement
“Customer engagement”? That’s just a fancy term for connecting with your customers! Once a month, we host a design class after our... Read More
FTD Florist Spotlight:
FTD Makeover Magic Winner
Reed’s Flowers, located in Waco, TX, was selected as the winner of the 2016 FTD Makeover Magic contest. This family-run shop is... Read More
FTD Featured Florist:
The Laurel Wreath
The Laurel Wreath, located in Franklin, WI, strives to serve its customers with the same creativity, success and honor represented by its... Read More
Watch Your Business Bloom
with Facebook
Does your shop have a Facebook page? If not, you’re missing out on a great way to connect with existing customers and... Read More
Five Reasons You Need to Enter to Win a Shop Makeover
FTD’s fifth annual Makeover Magic contest is now open for entries! One lucky FTD Florist winner will receive a shop makeover, valued... Read More
FTD Featured Florist:
Fink Flowers & Gifts
Fink Flowers & Gifts, located in Bristol, PA, boasts a history that spans more than a century across two continents.Owner Lori Sabatini... Read More
FTD Featured Florist:
Bokay Florist
Bokay Florist, located in Indianapolis, Indiana, thrives in a vibrant and creative community. Owner Colleen Sanders gave us a peek into what... Read More
Growing Your Business on Instagram
On April 12, FTD hosted a free webinar for member florists titled “Growing Your Business on Instagram.” The webinar was led by... Read More
FTD Featured Florist:
Smith Floral & Greenhouses
Smith Floral & Greenhouses, located in Lansing, MI, has been in business since 1903 and an FTD Member Florist since 1916. The... Read More
