Making Masterpieces with a Master
Living and working in Victoria, British Columbia, Rob Jennings is quite used to seeing beauty on a grand scale. The city offers... Read More
Great Things Come in Small Packages
The big box and national stores have already gotten a jumpstart on the holiday season, enticing shoppers with special pricing, offers and... Read More
Floral Care and Handling Tips to Boost Your Bottom Line
On May 22, FTD hosted “Floral Care & Handling Tips to Boost Your Bottom Line,” a live webinar presented by Steve Daum,... Read More
Five Actions to Take to Improve Your Shop’s Cybersecurity
On April 17, FTD hosted “Five Actions to Take to Improve Your Shop’s Cybersecurity,” a live webinar presented by Michael Boucher, FTD’s... Read More
10 Tips for Mother’s Day Success
With Mother’s Day less than a month away, it’s time to ensure your shop is positioned for success. Below, you’ll find 10... Read More
Make 2018 the Year You Go Green
The arrival of spring has us thinking green! Go beyond celebrating the fresh green colors of spring this year and expand greening... Read More
FTD Featured Florist:
Wade Florist
Wade Florist has been serving the metropolitan St. Louis, Missouri, area since opening its doors more than 40 years ago. FTD spoke... Read More
Five Holiday Must-Dos to Increase Sales
On November 7, FTD hosted “Five Holiday Must-Dos to Increase Sales.” This free webinar was presented by four members of FTD’s team... Read More
Intern with Ian: A Whirlwind Weekend with the Floral Event Guru
In August, FTD conducted its first-ever Intern with Ian Contest. The prize? A once-in-a-lifetime opportunity to shadow FTD Education Consultant Ian Prosser... Read More
Four Ways to Boost Your Event Business (and a Contest)
From the obvious (weddings) to the not-quite-so-obvious (gender reveal parties, anyone?) flowers make every event more beautiful. Event business can also be... Read More
FTD Helps Weber’s Florist Craft Their Dream Store
In early June, members of the FTD team, including FTD Education Consultant and visual merchandising expert J. Keith White AIFD, traveled to... Read More
Developing a Multi-Generational Marketing Approach
On February 28, FTD University hosted “Developing a Multi-Generational Marketing Approach,” a webinar presented by Marc Goulet of Russell Research. During the... Read More
FTD University Scholarships: Learn Something New in 2017
Your odds of earning an FTD University scholarship are now twice as good! Based on overwhelmingly positive feedback, FTD University has doubled... Read More
Marketing to Millennials
If you aren’t considering the millennial market when planning your advertising strategies, you’re missing key business. According to a recent report, millennial... Read More
Deliver a High-Quality
Valentine’s Day
With less than a week to go until Valentine’s Day, it’s all hands on deck! We quizzed our Florist Quality team on... Read More
New Year, New Business Goals
The beginning of a new year is the perfect opportunity to evaluate the previous year’s success and set goals for the year... Read More
Get Social This Valentine’s Day
Keeping your social media channels updated this Valentine’s Day is the perfect way to stay top-of-mind among potential customers. It’s also a... Read More
Resolve to Make 2017 Your Shop’s Best Year Ever
A new year is right around the corner! Here are a some of our favorite strategies for starting 2017 fresh and invigorated.
Hire Employees Every Day of Their Career
On December 6, FTD hosted “Hire Employees Every Day of Their Career,” a webinar presented by Glenna Hecht, president and founder of... Read More
Get Ready for Engagement Season
Now is the time, the time is now! With Thanksgiving behind us, we have a lot to look forward to. Christmas is... Read More
