Celebrate Extraordinary Women with FTD and #ILookToHer
Extraordinary women are all around us – the mothers who are always ready with an encouraging word, the friends who have had... Read More
FTD University Scholarships: Learn Something New in 2017
Your odds of earning an FTD University scholarship are now twice as good! Based on overwhelmingly positive feedback, FTD University has doubled... Read More
Marketing to Millennials
If you aren’t considering the millennial market when planning your advertising strategies, you’re missing key business. According to a recent report, millennial... Read More
FTD Featured Florist:
Countryside Floral and Garden
Countryside Floral and Garden, located in Issaquah, WA, strives to offer exciting and unique plants and floral designs to keep customers coming... Read More
Deliver a High-Quality
Valentine’s Day
With less than a week to go until Valentine’s Day, it’s all hands on deck! We quizzed our Florist Quality team on... Read More
Boost Sales with Sweet Valentine’s Day Merchandising
Your beautiful bouquets might bring customers through the door, but don’t overlook thoughtful merchandising as a way to help sales climb. Below... Read More
New Year, New Business Goals
The beginning of a new year is the perfect opportunity to evaluate the previous year’s success and set goals for the year... Read More
Get Social This Valentine’s Day
Keeping your social media channels updated this Valentine’s Day is the perfect way to stay top-of-mind among potential customers. It’s also a... Read More
Birth Month Flowers Make
Extra-Meaningful Bouquets
You know your astrological sign and your birthstone, but do you know your birth month flower? As a florist, this knowledge can... Read More
FTD Celebrates “Echoes of Success” at Tournament of Roses
FTD was proud to once again be the Official Floral Partner of the Tournament of Roses in Pasadena, CA, on January 2.... Read More
Resolve to Make 2017 Your Shop’s Best Year Ever
A new year is right around the corner! Here are a some of our favorite strategies for starting 2017 fresh and invigorated.
Hire Employees Every Day of Their Career
On December 6, FTD hosted “Hire Employees Every Day of Their Career,” a webinar presented by Glenna Hecht, president and founder of... Read More
The Best Ways to Promote Your Shop This Christmas
Are you still putting the finishing touches on your holiday advertising plan? Take a page out your fellow florists’ playbooks. According to... Read More
Get Ready for Engagement Season
Now is the time, the time is now! With Thanksgiving behind us, we have a lot to look forward to. Christmas is... Read More
We’re Thankful for You
With Thanksgiving upon us, we want to take a moment to thank all of our FTD Member Florists. We wouldn’t be FTD... Read More
FTD Florist Spotlight:
FTD Makeover Magic Winner
Reed’s Flowers, located in Waco, TX, was selected as the winner of the 2016 FTD Makeover Magic contest. This family-run shop is... Read More
Trimming Your Cost of Goods
On October 18, FTD University hosted “Trimming Your Cost of Goods,” a webinar presented by Skip Paal, AAF, president of Rutland Beard... Read More
Scare Up More Business This Halloween (and Win a Treat!)
The National Retail Federation estimates that Americans will spend more than $8.4 billion on Halloween this year, with the average consumer spending... Read More
Let’s Petal It Forward
On October 19
Next Wednesday, October 19, FTD will be taking part in the Society of American Florists’ (SAF) Petal It Forward event! Florists across... Read More
Get Inspired by
IFD Flower Trends 2017
On October 1, International Floral Distributors released the IFD Flower Trends 2017 report. Michael Skaff, AIFD, PFCI, AAF served as the Trend... Read More
