A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member
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We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s... Read More
Fall is Near. Get Ready for a Successful Season.
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer... Read More
Big Profits on the Big Day. How to Build Winning Proposals with Curate
Behind every beautiful wedding is a team of anxiety-ridden event planners and florists— but it doesn’t have to be this way! Once... Read More
How to Perfect the Delivery Experience
Crafting a bouquet is a tough job- but getting your arrangement into the recipients’ hands is the true finishing touch. According to... Read More
Delivering a Best-in-Class Customer Experience – Together
Providing a best-in-class customer experience is FTD’s top priority. But it starts with an approach that involves so much more. It takes... Read More
How to Market Your Floral Shop for Peak Holidays
Preparing for peak business periods like Mother’s Day can be a tough balancing act, but by managing your floral shop’s marketing presence,... Read More
Marketing Your Business Online in a Crisis: 5 Things to do NOW to Grow your Results
With the current situation many florists are struggling with whether or not they should be marketing, and how to continue to grow... Read More
FTD Featured Florist:
Metcalfe Florist & Pleasant View Greenhouses
From Greenhouses to Green Energy For 116 years and four generations, the Metcalfe family is all about being green—greenhouses, green foliage and... Read More
9 Steps to Effective Emails
There’s no doubt that there has been a rapid increase in the use of social media platforms like Instagram, Twitter, Facebook, Pinterest,... Read More
FTD Participates in Congressional Action Days on Capitol Hill
Each year, the Society of American Florists (SAF) heads to Washington D.C. for Congressional Action Days (CAD). This year, floral representatives are... Read More
Indiana Flower Shop Wins 2018 Makeover Contest
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Maggie and Moe’s Poplar Flowers & Décor owners Greg and Molly Barrett purchased the Terra Haute business less than one year ago... Read More
Makeover Magic 2017:
Celebrating a Family Legacy
Keith, owner Herb Rothe III and Herb’s wife, Cheryl, shared their thoughts once the transformation was complete.
Selling to Increase Sales & Profits
On August 22, FTD hosted “Selling to Increase Sales and Profits,” a webinar presented by FTD Education Consultant Jeff Corbin AIFD. Jeff... Read More
Seven Trends in Social Media and How to Take Advantage of Them
FTD University hosted “Seven Trends in Social Media and How to Take Advantage of Them,” a free webinar presented by Krista Neher,... Read More
Make Your Sales Bloom!
On April 18, FTD University hosted “Smarter Sales the FloralStrategies Way,” a free webinar presented by Tim Huckabee, FSC, president of FloralStrategies.... Read More
Smarter Customer Service
On March 28, FTD University hosted “Smarter Customer Service the FloralStrategies Way.” This exclusive webinar was presented by Tim Huckabee, president of... Read More
FTD Featured Florist:
Bloomingdays Flower Shop
Bloomingdays Flower Shop, located in Tampa, Florida, is proof that floristry is in the blood. After growing up watching her mother nurture... Read More
FTD Featured Florist:
Countryside Floral and Garden
Countryside Floral and Garden, located in Issaquah, WA, strives to offer exciting and unique plants and floral designs to keep customers coming... Read More