Introducing Mercury HQ, Our Newest Technology Platform
Wouldn’t it be nice if you could monitor incoming orders, deliveries, and tasks of your business right from your phone, tablet, or... Read More
How to Optimize Your Website with SEO
You’ve likely heard about how important SEO is for your marketing strategy. Yet, for as much as you may have heard about... Read More
Top Tips for Merchandising Your Website
Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find... Read More
Creative Ideas to Increase Sales for Valentine’s Day
////
Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people... Read More
Get Your Website Ready for the Holidays
////
Did you know that 88% of customers won’t return to an online site if they have a negative experience with the website... Read More
How to Increase Your Delivery Capacity for the Holidays
The holiday season is upon us, which means delivery requests are about to explode with customers ordering seasonal gifts to send to... Read More
A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
What Does Successful Holiday Prep Look Like? Check the List.
////
The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member
////
We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s... Read More
Fall is Near. Get Ready for a Successful Season.
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer... Read More
Big Profits on the Big Day. How to Build Winning Proposals with Curate
Behind every beautiful wedding is a team of anxiety-ridden event planners and florists— but it doesn’t have to be this way! Once... Read More
How to Perfect the Delivery Experience
Crafting a bouquet is a tough job- but getting your arrangement into the recipients’ hands is the true finishing touch. According to... Read More
Delivering a Best-in-Class Customer Experience – Together
Providing a best-in-class customer experience is FTD’s top priority. But it starts with an approach that involves so much more. It takes... Read More
How to Market Your Floral Shop for Peak Holidays
Preparing for peak business periods like Mother’s Day can be a tough balancing act, but by managing your floral shop’s marketing presence,... Read More
Marketing Your Business Online in a Crisis: 5 Things to do NOW to Grow your Results
With the current situation many florists are struggling with whether or not they should be marketing, and how to continue to grow... Read More
FTD Featured Florist:
Metcalfe Florist & Pleasant View Greenhouses
From Greenhouses to Green Energy For 116 years and four generations, the Metcalfe family is all about being green—greenhouses, green foliage and... Read More
9 Steps to Effective Emails
There’s no doubt that there has been a rapid increase in the use of social media platforms like Instagram, Twitter, Facebook, Pinterest,... Read More
FTD Participates in Congressional Action Days on Capitol Hill
Each year, the Society of American Florists (SAF) heads to Washington D.C. for Congressional Action Days (CAD). This year, floral representatives are... Read More
Indiana Flower Shop Wins 2018 Makeover Contest
////
Maggie and Moe’s Poplar Flowers & Décor owners Greg and Molly Barrett purchased the Terra Haute business less than one year ago... Read More
Makeover Magic 2017:
Celebrating a Family Legacy
Keith, owner Herb Rothe III and Herb’s wife, Cheryl, shared their thoughts once the transformation was complete.
