FTD Celebrates “Echoes of Success” at Tournament of Roses
FTD was proud to once again be the Official Floral Partner of the Tournament of Roses in Pasadena, CA, on January 2.... Read More
Resolve to Make 2017 Your Shop’s Best Year Ever
A new year is right around the corner! Here are a some of our favorite strategies for starting 2017 fresh and invigorated.
Hire Employees Every Day of Their Career
On December 6, FTD hosted “Hire Employees Every Day of Their Career,” a webinar presented by Glenna Hecht, president and founder of... Read More
The Best Ways to Promote Your Shop This Christmas
Are you still putting the finishing touches on your holiday advertising plan? Take a page out your fellow florists’ playbooks. According to... Read More
Get Ready for Engagement Season
Now is the time, the time is now! With Thanksgiving behind us, we have a lot to look forward to. Christmas is... Read More
We’re Thankful for You
With Thanksgiving upon us, we want to take a moment to thank all of our FTD Member Florists. We wouldn’t be FTD... Read More
FTD Florist Spotlight:
FTD Makeover Magic Winner
Reed’s Flowers, located in Waco, TX, was selected as the winner of the 2016 FTD Makeover Magic contest. This family-run shop is... Read More
Trimming Your Cost of Goods
On October 18, FTD University hosted “Trimming Your Cost of Goods,” a webinar presented by Skip Paal, AAF, president of Rutland Beard... Read More
Scare Up More Business This Halloween (and Win a Treat!)
The National Retail Federation estimates that Americans will spend more than $8.4 billion on Halloween this year, with the average consumer spending... Read More
Let’s Petal It Forward
On October 19
Next Wednesday, October 19, FTD will be taking part in the Society of American Florists’ (SAF) Petal It Forward event! Florists across... Read More
Get Inspired by
IFD Flower Trends 2017
On October 1, International Floral Distributors released the IFD Flower Trends 2017 report. Michael Skaff, AIFD, PFCI, AAF served as the Trend... Read More
FTD Featured Florist:
The Laurel Wreath
The Laurel Wreath, located in Franklin, WI, strives to serve its customers with the same creativity, success and honor represented by its... Read More
Want a Free Trip to the
Rose Parade?
Watching the Tournament of Roses Parade is a New Year’s tradition almost as ubiquitous as toasting at midnight. Would you like to... Read More
Bring ’Em Back with Exceptional Customer Service
Your beautiful floral designs might bring customers into your shop, but exceptional customer service is likely to bring them back. How can... Read More
Watch Your Business Bloom
with Facebook
Does your shop have a Facebook page? If not, you’re missing out on a great way to connect with existing customers and... Read More
Maximize Your
Merchandising Potential
On August 16, FTD University hosted “Maximize Your Merchandising Potential,” a webinar presented by J. Keith White AIFD. The webinar focused on... Read More
Join FTD in Supporting
Random Acts of Flowers
FTD is proud to partner with Random Acts of Flowers (RAF) and support their mission of brightening lives through the gift of... Read More
Five Reasons You Need to Enter to Win a Shop Makeover
FTD’s fifth annual Makeover Magic contest is now open for entries! One lucky FTD Florist winner will receive a shop makeover, valued... Read More
FTD Featured Florist:
Fink Flowers & Gifts
Fink Flowers & Gifts, located in Bristol, PA, boasts a history that spans more than a century across two continents.Owner Lori Sabatini... Read More
Sympathy Designs:
Creating Perfect Tributes
Customers who choose you as the florist to provide the flowers for a loved one’s funeral are inviting you to be part... Read More
