Watch Your Business Bloom
with Facebook
Does your shop have a Facebook page? If not, you’re missing out on a great way to connect with existing customers and... Read More
Maximize Your
Merchandising Potential
On August 16, FTD University hosted “Maximize Your Merchandising Potential,” a webinar presented by J. Keith White AIFD. The webinar focused on... Read More
Join FTD in Supporting
Random Acts of Flowers
FTD is proud to partner with Random Acts of Flowers (RAF) and support their mission of brightening lives through the gift of... Read More
Five Reasons You Need to Enter to Win a Shop Makeover
FTD’s fifth annual Makeover Magic contest is now open for entries! One lucky FTD Florist winner will receive a shop makeover, valued... Read More
FTD Featured Florist:
Fink Flowers & Gifts
Fink Flowers & Gifts, located in Bristol, PA, boasts a history that spans more than a century across two continents.Owner Lori Sabatini... Read More
Sympathy Designs:
Creating Perfect Tributes
Customers who choose you as the florist to provide the flowers for a loved one’s funeral are inviting you to be part... Read More
Behind the Scenes at
Florists’ Review
Have you ever flipped through the newest edition of Florists’ Review and wondered how the beautiful bouquets comes together? FTD Education Consultant... Read More
Get Inspired: AIFD National Symposium in Review
Did you miss AIFD’s 2016 National Symposium, “Inspiration”? Allow us to pull back the curtain on the top five most intriguing and... Read More
Grow Customer Satisfaction with Delivery Confirmations
Is your shop offering real-time delivery confirmations? If not, you might be shortchanging your business. According to an FTD.com survey, delivery confirmations... Read More
Building an Integrated
Marketing Plan
“If you build it, they will come.” It worked for Kevin Costner in Field of Dreams, and it can work for your... Read More
Celebrate American Flowers Week
The week of June 28 through July 4 is American Flowers Week! According to the celebration’s founder, Debra Prinzing, creator of Slowflowers.com, the... Read More
Building a Better Business at
FTD Boot Camp
It’s FTD Boot Camp season! Our first Boot Camp of the year was held at FTD Headquarters in Downers Grove, Illinois, from... Read More
Five Thoughtful Ways
to Celebrate Dad
Father’s Day might not bring flowers to mind in quite the same way that Mother’s Day does, but with a little creativity,... Read More
Floriography: Say It with Flowers
Picture it. A man enters your shop in desperate need of a bouquet. He’s dating a wonderful woman and he wants to... Read More
It’s Time to Celebrate Summer Birthdays
Did you know that July, August and September are the most common birth months? To help you snag as many summer birthday... Read More
Five Ways to Celebrate Memorial Day with Flowers
Did you know that flowers have been entwined with Memorial Day since the creation of the holiday? When Memorial Day was first... Read More
FTD Featured Florist:
Bokay Florist
Bokay Florist, located in Indianapolis, Indiana, thrives in a vibrant and creative community. Owner Colleen Sanders gave us a peek into what... Read More
Quality Considerations for Mother’s Day
We all grow up trying not to disappoint our moms. The following quality tips can help you avoid disappointing mothers (whether it’s... Read More
Growing Your Business on Instagram
On April 12, FTD hosted a free webinar for member florists titled “Growing Your Business on Instagram.” The webinar was led by... Read More
Win Local Business
This Mother’s Day
Mother’s Day is basically the Super Bowl of the floral industry. It’s a huge holiday and getting it right (or wrong) can... Read More
