Turning Trends into Traffic
On January 23, FTD University hosted “Turning Trends into Traffic.” This free webinar was presented by FTD Education Consultant J. Keith White... Read More
Makeover Magic 2017:
Celebrating a Family Legacy
Keith, owner Herb Rothe III and Herb’s wife, Cheryl, shared their thoughts once the transformation was complete.
Four Ways to Boost Your Event Business (and a Contest)
From the obvious (weddings) to the not-quite-so-obvious (gender reveal parties, anyone?) flowers make every event more beautiful. Event business can also be... Read More
Fresh Inspiration for
Mother’s Day
Given current floral trends, we’re confident that this is going to be a bright and beautiful Mother’s Day. Each season, FTD Lead... Read More
FTD Featured Florist:
Bloomingdays Flower Shop
Bloomingdays Flower Shop, located in Tampa, Florida, is proof that floristry is in the blood. After growing up watching her mother nurture... Read More
FTD Featured Florist:
Countryside Floral and Garden
Countryside Floral and Garden, located in Issaquah, WA, strives to offer exciting and unique plants and floral designs to keep customers coming... Read More
Win Loyalty Through Customer Engagement
“Customer engagement”? That’s just a fancy term for connecting with your customers! Once a month, we host a design class after our... Read More
FTD Florist Spotlight:
FTD Makeover Magic Winner
Reed’s Flowers, located in Waco, TX, was selected as the winner of the 2016 FTD Makeover Magic contest. This family-run shop is... Read More
Get Inspired by
IFD Flower Trends 2017
On October 1, International Floral Distributors released the IFD Flower Trends 2017 report. Michael Skaff, AIFD, PFCI, AAF served as the Trend... Read More
Maximize Your
Merchandising Potential
On August 16, FTD University hosted “Maximize Your Merchandising Potential,” a webinar presented by J. Keith White AIFD. The webinar focused on... Read More
Five Reasons You Need to Enter to Win a Shop Makeover
FTD’s fifth annual Makeover Magic contest is now open for entries! One lucky FTD Florist winner will receive a shop makeover, valued... Read More
Behind the Scenes at
Florists’ Review
Have you ever flipped through the newest edition of Florists’ Review and wondered how the beautiful bouquets comes together? FTD Education Consultant... Read More
Get Inspired: AIFD National Symposium in Review
Did you miss AIFD’s 2016 National Symposium, “Inspiration”? Allow us to pull back the curtain on the top five most intriguing and... Read More
Building a Better Business at
FTD Boot Camp
It’s FTD Boot Camp season! Our first Boot Camp of the year was held at FTD Headquarters in Downers Grove, Illinois, from... Read More
Win Local Business
This Mother’s Day
Mother’s Day is basically the Super Bowl of the floral industry. It’s a huge holiday and getting it right (or wrong) can... Read More
The Top 10 Reasons You Need to Register Now for FTD Boot Camp
FTD Boot Camp was created to give florists the opportunity to sharpen your business and design skills with the ultimate goal of... Read More
Use Current Trends to Captivate and Capture Customers
On February 23, FTD hosted “Stay On-Trend to Capture Customers,” a complimentary webinar presented by J. Keith White AIFD, the creative director... Read More
