Small Business Survival Guide: Leveraging E-commerce Paid Marketing for the Holiday Season
The holiday season is fast approaching, and for small business owners, it’s a critical time to boost sales and compete with national... Read More
Be the Expert: Utilizing American Floral Trends® in Your Designs
The success of your floral business relies heavily on knowing what your customers want and providing it to them in creative ways... Read More
Top Tips for Merchandising Your Website
Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find... Read More
Homegrown Stories: The Resilience of LaPier’s Country Flowers & Gifts
Just months after beginning to moonlight as a delivery driver, Marianne LaPier-Gignac could tell the little Corunna, Ontario, florist shop was in... Read More
A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member
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We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s... Read More
Fall is Near. Get Ready for a Successful Season.
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer... Read More
Turning Trends into Dollars
FTD University kicked off the New Year hosting a webinar called “Turning Trends into Dollars” presented by FTD Education Consultant J. Keith... Read More
Indiana Flower Shop Wins 2018 Makeover Contest
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Maggie and Moe’s Poplar Flowers & Décor owners Greg and Molly Barrett purchased the Terra Haute business less than one year ago... Read More
Turning Trends into Traffic
On January 23, FTD University hosted “Turning Trends into Traffic.” This free webinar was presented by FTD Education Consultant J. Keith White... Read More
Makeover Magic 2017:
Celebrating a Family Legacy
Keith, owner Herb Rothe III and Herb’s wife, Cheryl, shared their thoughts once the transformation was complete.
Four Ways to Boost Your Event Business (and a Contest)
From the obvious (weddings) to the not-quite-so-obvious (gender reveal parties, anyone?) flowers make every event more beautiful. Event business can also be... Read More
Fresh Inspiration for
Mother’s Day
Given current floral trends, we’re confident that this is going to be a bright and beautiful Mother’s Day. Each season, FTD Lead... Read More
FTD Featured Florist:
Bloomingdays Flower Shop
Bloomingdays Flower Shop, located in Tampa, Florida, is proof that floristry is in the blood. After growing up watching her mother nurture... Read More
FTD Featured Florist:
Countryside Floral and Garden
Countryside Floral and Garden, located in Issaquah, WA, strives to offer exciting and unique plants and floral designs to keep customers coming... Read More
Win Loyalty Through Customer Engagement
“Customer engagement”? That’s just a fancy term for connecting with your customers! Once a month, we host a design class after our... Read More
FTD Florist Spotlight:
FTD Makeover Magic Winner
Reed’s Flowers, located in Waco, TX, was selected as the winner of the 2016 FTD Makeover Magic contest. This family-run shop is... Read More
Get Inspired by
IFD Flower Trends 2017
On October 1, International Floral Distributors released the IFD Flower Trends 2017 report. Michael Skaff, AIFD, PFCI, AAF served as the Trend... Read More
Maximize Your
Merchandising Potential
On August 16, FTD University hosted “Maximize Your Merchandising Potential,” a webinar presented by J. Keith White AIFD. The webinar focused on... Read More
Five Reasons You Need to Enter to Win a Shop Makeover
FTD’s fifth annual Makeover Magic contest is now open for entries! One lucky FTD Florist winner will receive a shop makeover, valued... Read More
