Boost Your Holiday Sales: 5 Website Tips for Florists
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/The holiday season is fast approaching, and for florists, that means a surge in demand as customers look for festive arrangements, centerpieces,... Read More
Be the Expert: Utilizing American Floral Trends® in Your Designs
The success of your floral business relies heavily on knowing what your customers want and providing it to them in creative ways... Read More
Creative Ideas to Increase Sales for Valentine’s Day
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Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
Fall is Near. Get Ready for a Successful Season.
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer... Read More
FTD Florist Spotlight:
2019 Makeover Magic Winner
Lulu’s Flowers in Rockport, Texas was the winner of the eighth annual FTD Makeover Magic contest held in August 2019. Among nearly... Read More
Indiana Flower Shop Wins 2018 Makeover Contest
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Maggie and Moe’s Poplar Flowers & Décor owners Greg and Molly Barrett purchased the Terra Haute business less than one year ago... Read More
10 Tips for Mother’s Day Success
With Mother’s Day less than a month away, it’s time to ensure your shop is positioned for success. Below, you’ll find 10... Read More
Five Holiday Must-Dos to Increase Sales
On November 7, FTD hosted “Five Holiday Must-Dos to Increase Sales.” This free webinar was presented by four members of FTD’s team... Read More
Makeover Magic 2017:
Celebrating a Family Legacy
Keith, owner Herb Rothe III and Herb’s wife, Cheryl, shared their thoughts once the transformation was complete.
Selling to Increase Sales & Profits
On August 22, FTD hosted “Selling to Increase Sales and Profits,” a webinar presented by FTD Education Consultant Jeff Corbin AIFD. Jeff... Read More
FTD Helps Weber’s Florist Craft Their Dream Store
In early June, members of the FTD team, including FTD Education Consultant and visual merchandising expert J. Keith White AIFD, traveled to... Read More
Boost Sales with Sweet Valentine’s Day Merchandising
Your beautiful bouquets might bring customers through the door, but don’t overlook thoughtful merchandising as a way to help sales climb. Below... Read More
Resolve to Make 2017 Your Shop’s Best Year Ever
A new year is right around the corner! Here are a some of our favorite strategies for starting 2017 fresh and invigorated.
FTD Florist Spotlight:
FTD Makeover Magic Winner
Reed’s Flowers, located in Waco, TX, was selected as the winner of the 2016 FTD Makeover Magic contest. This family-run shop is... Read More
Maximize Your
Merchandising Potential
On August 16, FTD University hosted “Maximize Your Merchandising Potential,” a webinar presented by J. Keith White AIFD. The webinar focused on... Read More
Five Reasons You Need to Enter to Win a Shop Makeover
FTD’s fifth annual Makeover Magic contest is now open for entries! One lucky FTD Florist winner will receive a shop makeover, valued... Read More
Win Local Business
This Mother’s Day
Mother’s Day is basically the Super Bowl of the floral industry. It’s a huge holiday and getting it right (or wrong) can... Read More
The Top 10 Reasons You Need to Register Now for FTD Boot Camp
FTD Boot Camp was created to give florists the opportunity to sharpen your business and design skills with the ultimate goal of... Read More
Use Current Trends to Captivate and Capture Customers
On February 23, FTD hosted “Stay On-Trend to Capture Customers,” a complimentary webinar presented by J. Keith White AIFD, the creative director... Read More
