A Blooming Family Florist: Jimmy Bason
Our florist network here at FTD is unmatched, joining together characters from all walks of life. We partner with professionals nationwide, from... Read More
Flowers, a Family Trait: Konstantinos Louis Vellios
Meet Konstantinos Louis Vellios: a proud Greek orthodox father, husband, and current owner of Avenue J Florist delivering stunning flowers for nearly... Read More
11 Flower Shop Tips for Planning a Successful Holiday
Know how to make the most out of your busiest times of the year. From flower shop marketing to making sure you... Read More
How to Market Your Floral Shop for Peak Holidays
Preparing for peak business periods like Mother’s Day can be a tough balancing act, but by managing your floral shop’s marketing presence,... Read More
Together We Grow Spotlight on Regional Vice President Wendy McGoff
Together we grow — Working together for our mutual benefit is the foundation of how we believe our partnership with florist members... Read More
100-Year FTD Member Celebration: Busch’s Florist, Jefferson City, MO
The 3 C’s to Success Consistency. Commitment. Customer service. These three C’s are the guiding principles that have helped to ensure the... Read More
Cheers to 100 Years: FTD Florists Celebrate a Century of Membership
Founded in 1910, FTD is celebrating its 110th birthday this month! FTD was created by thirteen florists at the Society of American... Read More
Press Reset. Three Key Areas to Reopening Your Business.
For the many florists that have been able to remain open amidst stay-at-home orders due to COVID-19, they have had to adapt... Read More
FTD Featured Florist:
Metcalfe Florist & Pleasant View Greenhouses
From Greenhouses to Green Energy For 116 years and four generations, the Metcalfe family is all about being green—greenhouses, green foliage and... Read More
109-Year-Old Floral Shop Mixes Old Traditions with New
To be in business for over 100 years, Fisher Florist in downtown New London, Connecticut is definitely doing something right. The 1,200-foot... Read More
FTD Florist Spotlight:
2019 Makeover Magic Winner
Lulu’s Flowers in Rockport, Texas was the winner of the eighth annual FTD Makeover Magic contest held in August 2019. Among nearly... Read More
Five FTD World Cup Competitors Share Their Perspective
Once in a Lifetime ExperienceAll eyes were on the 23 competitors at the recent FTD World Cup 2019 competition held at the... Read More
FTD Participates in Congressional Action Days on Capitol Hill
Each year, the Society of American Florists (SAF) heads to Washington D.C. for Congressional Action Days (CAD). This year, floral representatives are... Read More
Dreams Do Come True for USA Designer Competing in FTD World Cup
From California dreaming to living the American dream, Katharina Stuart says that representing the United States of America in the 2019 FTD... Read More
Paul Jaras AIFD Prepares to Represent Canada in FTD World Cup
As the winner of Canada’s third annual Maple Leaf Cup earlier this year, Paul Jaras earned his way to compete in the... Read More
Katharina Stuart Claims FTD America’s Cup Victory
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Ten of America’s most talented floral designers faced off in the FTD America’s Cup at the 2018 AIFD National Symposium in Washington,... Read More
Six Steps to the Perfect Holiday Open House
The first step to a successful holiday season is to nail your open house. You can take advantage of a captive audience... Read More
Five Tips for Cultivating Summer Rose Sales
Is your shop in the midst of a dreaded summer slump? Turn to the most popular flower around, the rose, for help!... Read More
Be the Next Floral Champion
FTD is excited to announce the FTD America’s Cup, a national floral design competition to be held at the 2018 AIFD National... Read More
We Are FTD: Kim Natalino
Welcome to the second installment of We Are FTD, our series of interviews introducing you to members of our team. This round,... Read More
