Boost Your Holiday Sales: 5 Website Tips for Florists
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/The holiday season is fast approaching, and for florists, that means a surge in demand as customers look for festive arrangements, centerpieces,... Read More
Unlocking Instagram: Elevate Your Store’s Social Presence
Building and nurturing an impressive social media business profile is essential to foster a positive relationship in the social networking community. It’s... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
Top Ten Social Media Tips for 2021
Keeping up with social media trends can feel like choosing what car of a moving train to jump on. Just as you... Read More
How to Market Your Floral Shop for Peak Holidays
Preparing for peak business periods like Mother’s Day can be a tough balancing act, but by managing your floral shop’s marketing presence,... Read More
Marketing Your Business Online in a Crisis: 5 Things to do NOW to Grow your Results
With the current situation many florists are struggling with whether or not they should be marketing, and how to continue to grow... Read More
Turning Trends into Traffic
On January 23, FTD University hosted “Turning Trends into Traffic.” This free webinar was presented by FTD Education Consultant J. Keith White... Read More
Five Holiday Must-Dos to Increase Sales
On November 7, FTD hosted “Five Holiday Must-Dos to Increase Sales.” This free webinar was presented by four members of FTD’s team... Read More
Four Ways to Boost Your Event Business (and a Contest)
From the obvious (weddings) to the not-quite-so-obvious (gender reveal parties, anyone?) flowers make every event more beautiful. Event business can also be... Read More
Five Tips for Cultivating Summer Rose Sales
Is your shop in the midst of a dreaded summer slump? Turn to the most popular flower around, the rose, for help!... Read More
Seven Trends in Social Media and How to Take Advantage of Them
FTD University hosted “Seven Trends in Social Media and How to Take Advantage of Them,” a free webinar presented by Krista Neher,... Read More
Have Your Best-Ever Administrative Professionals Week
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Administrative Professionals Week is right around the corner! Celebrated since 1952, the holiday honors the more than 22 million administrative and office... Read More
FTD Featured Florist:
Bloomingdays Flower Shop
Bloomingdays Flower Shop, located in Tampa, Florida, is proof that floristry is in the blood. After growing up watching her mother nurture... Read More
Developing a Multi-Generational Marketing Approach
On February 28, FTD University hosted “Developing a Multi-Generational Marketing Approach,” a webinar presented by Marc Goulet of Russell Research. During the... Read More
Marketing to Millennials
If you aren’t considering the millennial market when planning your advertising strategies, you’re missing key business. According to a recent report, millennial... Read More
FTD Featured Florist:
Countryside Floral and Garden
Countryside Floral and Garden, located in Issaquah, WA, strives to offer exciting and unique plants and floral designs to keep customers coming... Read More
Get Social This Valentine’s Day
Keeping your social media channels updated this Valentine’s Day is the perfect way to stay top-of-mind among potential customers. It’s also a... Read More
The Best Ways to Promote Your Shop This Christmas
Are you still putting the finishing touches on your holiday advertising plan? Take a page out your fellow florists’ playbooks. According to... Read More
Get Ready for Engagement Season
Now is the time, the time is now! With Thanksgiving behind us, we have a lot to look forward to. Christmas is... Read More
Win Loyalty Through Customer Engagement
“Customer engagement”? That’s just a fancy term for connecting with your customers! Once a month, we host a design class after our... Read More
