Be the Expert: Utilizing American Floral Trends® in Your Designs
The success of your floral business relies heavily on knowing what your customers want and providing it to them in creative ways... Read More
A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member
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We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s... Read More
Fall is Near. Get Ready for a Successful Season.
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer... Read More
FTD Celebrates International Women’s Day in NYC
FTD partnered with major social influencer POPSUGAR to celebrate International Women’s Day in New York City on March 8. The event featured... Read More
Turning Trends into Traffic
On January 23, FTD University hosted “Turning Trends into Traffic.” This free webinar was presented by FTD Education Consultant J. Keith White... Read More
Intern with Ian: A Whirlwind Weekend with the Floral Event Guru
In August, FTD conducted its first-ever Intern with Ian Contest. The prize? A once-in-a-lifetime opportunity to shadow FTD Education Consultant Ian Prosser... Read More
Four Ways to Boost Your Event Business (and a Contest)
From the obvious (weddings) to the not-quite-so-obvious (gender reveal parties, anyone?) flowers make every event more beautiful. Event business can also be... Read More
Be the Next Floral Champion
FTD is excited to announce the FTD America’s Cup, a national floral design competition to be held at the 2018 AIFD National... Read More
FTD Helps Weber’s Florist Craft Their Dream Store
In early June, members of the FTD team, including FTD Education Consultant and visual merchandising expert J. Keith White AIFD, traveled to... Read More
FTD Featured Florist:
Bloomingdays Flower Shop
Bloomingdays Flower Shop, located in Tampa, Florida, is proof that floristry is in the blood. After growing up watching her mother nurture... Read More
FTD University Scholarships: Learn Something New in 2017
Your odds of earning an FTD University scholarship are now twice as good! Based on overwhelmingly positive feedback, FTD University has doubled... Read More
Deliver a High-Quality
Valentine’s Day
With less than a week to go until Valentine’s Day, it’s all hands on deck! We quizzed our Florist Quality team on... Read More
Boost Sales with Sweet Valentine’s Day Merchandising
Your beautiful bouquets might bring customers through the door, but don’t overlook thoughtful merchandising as a way to help sales climb. Below... Read More
Win Loyalty Through Customer Engagement
“Customer engagement”? That’s just a fancy term for connecting with your customers! Once a month, we host a design class after our... Read More
