Reflecting on Post-Holiday Success: Insights and Strategies for Florists
As the buzz of Valentine’s Day and Mother’s Day fades, it’s the perfect time for florists to reflect, learn, and strategize for... Read More
How-to Link Your Website to Google Business Profile
In today’s competitive market, having a strong online presence is crucial for the success of your flower shop. One of the essential... Read More
Small Business Survival Guide: Leveraging E-commerce Paid Marketing for the Holiday Season
The holiday season is fast approaching, and for small business owners, it’s a critical time to boost sales and compete with national... Read More
Using AI to Market Your Flower Shop
Blooming Success: How AI Boosts Marketing for Flower Shops In today’s digital age, small businesses like flower shops need to embrace technology... Read More
5 Ways to Generate More Orders for Your Website
As a florist, your joy and talent resides in the creation of beautifully designed flower arrangements you get to share with your... Read More
The Importance of Online Reviews for Your Website’s Performance
As a business owner, you’re aware that a strong search engine optimization (SEO) strategy that combines creative content and relevant keywords to... Read More
How to Optimize Your Website with SEO
You’ve likely heard about how important SEO is for your marketing strategy. Yet, for as much as you may have heard about... Read More
Top Tips for Merchandising Your Website
Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find... Read More
Creative Ideas to Increase Sales for Valentine’s Day
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Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people... Read More
Get Your Website Ready for the Holidays
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Did you know that 88% of customers won’t return to an online site if they have a negative experience with the website... Read More
A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
9th Annual FTD Makeover Magic Florist Winner: Roth Florist in Lafayette, IN, a 101 Year FTD Member
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We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s... Read More
11 Flower Shop Tips for Planning a Successful Holiday
Know how to make the most out of your busiest times of the year. From flower shop marketing to making sure you... Read More
10 Tips for Mother’s Day Success
With Mother’s Day less than a month away, it’s time to ensure your shop is positioned for success. Below, you’ll find 10... Read More
Five Holiday Must-Dos to Increase Sales
On November 7, FTD hosted “Five Holiday Must-Dos to Increase Sales.” This free webinar was presented by four members of FTD’s team... Read More
Five Tips for Cultivating Summer Rose Sales
Is your shop in the midst of a dreaded summer slump? Turn to the most popular flower around, the rose, for help!... Read More
FTD Helps Weber’s Florist Craft Their Dream Store
In early June, members of the FTD team, including FTD Education Consultant and visual merchandising expert J. Keith White AIFD, traveled to... Read More
FTD Featured Florist:
Countryside Floral and Garden
Countryside Floral and Garden, located in Issaquah, WA, strives to offer exciting and unique plants and floral designs to keep customers coming... Read More
