Turning Holiday Shoppers Into Everyday Customers
The holiday season is a magical time for florists. Your shop is bustling with customers searching for the perfect arrangements for holiday... Read More
5 Ways to Generate More Orders for Your Website
As a florist, your joy and talent resides in the creation of beautifully designed flower arrangements you get to share with your... Read More
The Importance of Online Reviews for Your Website’s Performance
As a business owner, you’re aware that a strong search engine optimization (SEO) strategy that combines creative content and relevant keywords to... Read More
Get Your Website Ready for the Holidays
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Did you know that 88% of customers won’t return to an online site if they have a negative experience with the website... Read More
A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
10 Tips for Mother’s Day Success
With Mother’s Day less than a month away, it’s time to ensure your shop is positioned for success. Below, you’ll find 10... Read More
Turning Trends into Traffic
On January 23, FTD University hosted “Turning Trends into Traffic.” This free webinar was presented by FTD Education Consultant J. Keith White... Read More
Developing a Multi-Generational Marketing Approach
On February 28, FTD University hosted “Developing a Multi-Generational Marketing Approach,” a webinar presented by Marc Goulet of Russell Research. During the... Read More
Marketing to Millennials
If you aren’t considering the millennial market when planning your advertising strategies, you’re missing key business. According to a recent report, millennial... Read More
The Best Ways to Promote Your Shop This Christmas
Are you still putting the finishing touches on your holiday advertising plan? Take a page out your fellow florists’ playbooks. According to... Read More
Building an Integrated
Marketing Plan
“If you build it, they will come.” It worked for Kevin Costner in Field of Dreams, and it can work for your... Read More
Grow Your Business with Smart Advertising Strategies
With so much on our plates, it’s easy for advertising to tumble down to last place on the to-do list. It can... Read More
