7 Birthday Flower Power Tips
In these challenging times, there are still reasons to celebrate. Birthdays, for example, haven’t been put on pause. But, singing Happy Birthday... Read More
Press Reset. Three Key Areas to Reopening Your Business.
For the many florists that have been able to remain open amidst stay-at-home orders due to COVID-19, they have had to adapt... Read More
Together We Grow Spotlight on Quality Expert Keith Harbison
Together we grow. Working together for mutual benefit is the foundation of how we believe our partnership with florist partners will be... Read More
Marketing Your Business Online in a Crisis: 5 Things to do NOW to Grow your Results
With the current situation many florists are struggling with whether or not they should be marketing, and how to continue to grow... Read More
FTD Featured Florist:
Metcalfe Florist & Pleasant View Greenhouses
From Greenhouses to Green Energy For 116 years and four generations, the Metcalfe family is all about being green—greenhouses, green foliage and... Read More
Turning Trends into Dollars
FTD University kicked off the New Year hosting a webinar called “Turning Trends into Dollars” presented by FTD Education Consultant J. Keith... Read More
FTD Florists and Designers Celebrate “The Power of Hope” at the Rose Parade
The 2020 Tournament of Roses Parade theme, “The Power of Hope,” provided the perfect way to start off a new year and... Read More
‘Tis the Season for Festive Flowers
Christmas is right around the corner and you’re up to your eyeballs in festive flowers. In the spirit of the season, we... Read More
2019 Intern with Ian Winner Learns How to Take the Next Step
Located on the far southeastern part of Tennessee, the small town of Cleveland is at the base of the Appalachian and Great... Read More
109-Year-Old Floral Shop Mixes Old Traditions with New
To be in business for over 100 years, Fisher Florist in downtown New London, Connecticut is definitely doing something right. The 1,200-foot... Read More
Celebrating 100 Years as an FTD Florist
Since 1901, the Welke family has been “delivering flowers and happiness.” Offering highest-quality floral products has been their pleasure – and business... Read More
FTD Florist Spotlight:
2019 Makeover Magic Winner
Lulu’s Flowers in Rockport, Texas was the winner of the eighth annual FTD Makeover Magic contest held in August 2019. Among nearly... Read More
Top 3 Tips to Attract More Brides
Looking to expand your wedding business and reach more brides? Well, look no further! For over 60 years, David’s Bridal has remained... Read More
Magnificent Milestones
Dozens of floral shops across the U.S. and Canada have partnered with FTD for 50, 75 and even 100 years, but who’s... Read More
How Do You Rate? Turn Customer Reviews into Sales
Most consumers are pretty savvy when it comes to making online purchasing decisions, and technology has made consumers’ voices very powerful. Studies... Read More
Delivering a Quality Product Every Time
Customer satisfaction is a major priority for FTD and as a small business owner, it is for you too. If a consumer... Read More
9 Steps to Effective Emails
There’s no doubt that there has been a rapid increase in the use of social media platforms like Instagram, Twitter, Facebook, Pinterest,... Read More
Five FTD World Cup Competitors Share Their Perspective
Once in a Lifetime ExperienceAll eyes were on the 23 competitors at the recent FTD World Cup 2019 competition held at the... Read More
FTD Participates in Congressional Action Days on Capitol Hill
Each year, the Society of American Florists (SAF) heads to Washington D.C. for Congressional Action Days (CAD). This year, floral representatives are... Read More
Everyone Loves a Parade…Especially when it’s the Rose Parade®!
New Year’s Day 2019 marked the 130th year for the annual Rose Parade® themed “The Melody of Life.” Viewers enjoyed 40 creative,... Read More
