Turning Holiday Shoppers Into Everyday Customers
The holiday season is a magical time for florists. Your shop is bustling with customers searching for the perfect arrangements for holiday... Read More
Boost Your Holiday Sales: 5 Website Tips for Florists
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The holiday season is fast approaching, and for florists, that means a surge in demand as customers look for festive arrangements, centerpieces,... Read More
Using AI to Market Your Flower Shop
Blooming Success: How AI Boosts Marketing for Flower Shops In today’s digital age, small businesses like flower shops need to embrace technology... Read More
Be the Expert: Utilizing American Floral Trends® in Your Designs
The success of your floral business relies heavily on knowing what your customers want and providing it to them in creative ways... Read More
A Lasting Legacy: How and Why FTD and Proflowers Rebranded for the Future
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower... Read More
What Does Successful Holiday Prep Look Like? Check the List.
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The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners... Read More
Fall is Near. Get Ready for a Successful Season.
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer... Read More
Top Ten Social Media Tips for 2021
Keeping up with social media trends can feel like choosing what car of a moving train to jump on. Just as you... Read More
Delivering a Best-in-Class Customer Experience – Together
Providing a best-in-class customer experience is FTD’s top priority. But it starts with an approach that involves so much more. It takes... Read More
Turning Trends into Dollars
FTD University kicked off the New Year hosting a webinar called “Turning Trends into Dollars” presented by FTD Education Consultant J. Keith... Read More
How Do You Rate? Turn Customer Reviews into Sales
Most consumers are pretty savvy when it comes to making online purchasing decisions, and technology has made consumers’ voices very powerful. Studies... Read More
Delivering a Quality Product Every Time
Customer satisfaction is a major priority for FTD and as a small business owner, it is for you too. If a consumer... Read More
Turning Trends into Traffic
On January 23, FTD University hosted “Turning Trends into Traffic.” This free webinar was presented by FTD Education Consultant J. Keith White... Read More
Get Inspired by
IFD Flower Trends 2017
On October 1, International Floral Distributors released the IFD Flower Trends 2017 report. Michael Skaff, AIFD, PFCI, AAF served as the Trend... Read More
Behind the Scenes at
Florists’ Review
Have you ever flipped through the newest edition of Florists’ Review and wondered how the beautiful bouquets comes together? FTD Education Consultant... Read More
It’s Time to Celebrate Summer Birthdays
Did you know that July, August and September are the most common birth months? To help you snag as many summer birthday... Read More
FTD + Hallmark:
A Century in the Making
Since 1910, people everywhere have turned to Hallmark and FTD to help them show how much they care. Now we’ve joined forces... Read More
FTD Celebrates Women’s Day at Nation’s Largest Flower Show
FTD was proud to be the official sponsor of Women’s Day at this year’s Philadelphia Flower Show, the largest and longest-running horticultural... Read More
Use Current Trends to Captivate and Capture Customers
On February 23, FTD hosted “Stay On-Trend to Capture Customers,” a complimentary webinar presented by J. Keith White AIFD, the creative director... Read More
