Press Reset. Three Key Areas to Reopening Your Business.
For the many florists that have been able to remain open amidst stay-at-home orders due to COVID-19, they have had to adapt... Read More
FTD Featured Florist:
Metcalfe Florist & Pleasant View Greenhouses
From Greenhouses to Green Energy For 116 years and four generations, the Metcalfe family is all about being green—greenhouses, green foliage and... Read More
109-Year-Old Floral Shop Mixes Old Traditions with New
To be in business for over 100 years, Fisher Florist in downtown New London, Connecticut is definitely doing something right. The 1,200-foot... Read More
FTD Florist Spotlight:
2019 Makeover Magic Winner
Lulu’s Flowers in Rockport, Texas was the winner of the eighth annual FTD Makeover Magic contest held in August 2019. Among nearly... Read More
Five FTD World Cup Competitors Share Their Perspective
Once in a Lifetime ExperienceAll eyes were on the 23 competitors at the recent FTD World Cup 2019 competition held at the... Read More
FTD Participates in Congressional Action Days on Capitol Hill
Each year, the Society of American Florists (SAF) heads to Washington D.C. for Congressional Action Days (CAD). This year, floral representatives are... Read More
Dreams Do Come True for USA Designer Competing in FTD World Cup
From California dreaming to living the American dream, Katharina Stuart says that representing the United States of America in the 2019 FTD... Read More
Paul Jaras AIFD Prepares to Represent Canada in FTD World Cup
As the winner of Canada’s third annual Maple Leaf Cup earlier this year, Paul Jaras earned his way to compete in the... Read More
Katharina Stuart Claims FTD America’s Cup Victory
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Ten of America’s most talented floral designers faced off in the FTD America’s Cup at the 2018 AIFD National Symposium in Washington,... Read More
Six Steps to the Perfect Holiday Open House
The first step to a successful holiday season is to nail your open house. You can take advantage of a captive audience... Read More
Five Tips for Cultivating Summer Rose Sales
Is your shop in the midst of a dreaded summer slump? Turn to the most popular flower around, the rose, for help!... Read More
Be the Next Floral Champion
FTD is excited to announce the FTD America’s Cup, a national floral design competition to be held at the 2018 AIFD National... Read More
We Are FTD: Kim Natalino
Welcome to the second installment of We Are FTD, our series of interviews introducing you to members of our team. This round,... Read More
Fresh Inspiration for
Mother’s Day
Given current floral trends, we’re confident that this is going to be a bright and beautiful Mother’s Day. Each season, FTD Lead... Read More
Maximize Your
Merchandising Potential
On August 16, FTD University hosted “Maximize Your Merchandising Potential,” a webinar presented by J. Keith White AIFD. The webinar focused on... Read More
Join FTD in Supporting
Random Acts of Flowers
FTD is proud to partner with Random Acts of Flowers (RAF) and support their mission of brightening lives through the gift of... Read More
Sympathy Designs:
Creating Perfect Tributes
Customers who choose you as the florist to provide the flowers for a loved one’s funeral are inviting you to be part... Read More
Get Inspired: AIFD National Symposium in Review
Did you miss AIFD’s 2016 National Symposium, “Inspiration”? Allow us to pull back the curtain on the top five most intriguing and... Read More
Floriography: Say It with Flowers
Picture it. A man enters your shop in desperate need of a bouquet. He’s dating a wonderful woman and he wants to... Read More
It’s Easy Loving Green
Kermit the Frog might have bemoaned being green, but we happen to think it’s pretty great—when it comes to flowers, that is.... Read More
