16
Dec
2024
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A Life-Changing Experience for FTD’s Intern with Ian Winner

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16 Dec 2024

FTD’s Intern with Ian contest provided an unforgettable opportunity for floral designer Jennifer Phillips of Blue Ridge Florist in Harrisonburg, VA. As the lucky winner, Jennifer spent three transformative days working with renowned floral designer Ian Prosser AIFD and his team at Botanica International Design Studio in Tampa, FL.

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10
Dec
2024
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Turning Holiday Shoppers Into Everyday Customers

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10 Dec 2024

The holiday season is a magical time for florists. Your shop is bustling with customers searching for the perfect arrangements for holiday decorating and gifting. While the holidays bring an influx of business, they also present a golden opportunity: turning seasonal shoppers into loyal, everyday customers. Here are five strategies to help you build lasting relationships that keep customers coming back long after the tinsel and lights come down.

1. Create a Memorable Experience

First impressions matter! When shoppers enter your store, ensure they’re greeted with warm smiles, festive displays, and exceptional service. Add a personal touch by sharing tips for keeping their holiday arrangements fresh or suggesting thoughtful add-ons like candles or ornaments. A positive, memorable experience will leave a lasting impression and encourage customers to think of your shop first for future floral and gifting needs. Read More

3
Dec
2024
0

Celebrating Member Florist Anniversaries: December 2024

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03 Dec 2024

As the year comes to a close and the season of giving fills the air, we are excited to honor the incredible milestones of our FTD florists! This month, we celebrate the exceptional members of the FTD florist network who are marking significant membership anniversaries this December.

 

These milestones go beyond just numbers; they reflect years of passion, dedication, and artistry that have shaped your journey as a florist and a treasured member of our community. We are grateful to have you as part of the FTD family!

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4
Nov
2024
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Celebrating Member Florist Anniversaries: November 2024

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04 Nov 2024

As the season of gratitude arrives, we’re thrilled to celebrate the remarkable milestones of our FTD florists! This monthly blog post is dedicated to the outstanding members of the FTD florist network who are marking significant membership anniversaries this November.

These anniversaries are more than numbers—they represent the years of dedication, creativity, and care that have shaped your journey as a floral artist and an invaluable part of our community. Thank you for being a cherished member of the FTD family!

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21
Oct
2024
0

Boost Your Holiday Sales: 5 Website Tips for Florists

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21 Oct 2024

The holiday season is fast approaching, and for florists, that means a surge in demand as customers look for festive arrangements, centerpieces, and gifts for their loved ones. Whether it’s Thanksgiving or Christmas, having a well-merchandised website can make all the difference in capturing that seasonal traffic and converting it into sales. Below are five key tips to ensure your e-commerce store is holiday-ready and optimized to maximize profits. Read More

6
Oct
2024
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Celebrating Member Florist Anniversaries: October 2024

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06 Oct 2024

As the crisp air and vibrant colors of autumn settle in, we’re excited to celebrate the incredible milestones of our FTD florists! This monthly blog post is dedicated to honoring the exceptional members of the FTD florist network who are marking significant membership anniversaries this October.

These anniversaries are more than just dates on a calendar; they reflect years of dedication, artistry, and passion that have defined their journey as a floral expert and a cherished part of the floral community. Thank you for being an indispensable member of the FTD family!

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10
Sep
2024
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Celebrating 60 Years of Hartman Flower & Gift Shop

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10 Sep 2024

FTD is thrilled to honor Hartman Flower & Gift Shop for reaching an incredible 60-year milestone as a cherished member of our network. Founded by Betty Hartman, this beloved shop has been a cornerstone of Burgettstown, PA, since its opening in July 1964.

Betty Hartman, now 91 years young, embarked on her floral journey with passion and determination. A graduate of the Bill Hixon School in Lakeland, OH, Betty honed her skills through an intensive three-week design course that ran from 10 a.m. to 10 p.m., five days a week. At the time, she was a young mother of two, balancing her family life with her dream of opening her own flower shop in her hometown.

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5
Sep
2024
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Celebrating Member Florist Anniversaries: September 2024

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05 Sep 2024

As the vibrant colors of fall begin to emerge, we’re excited to celebrate the incredible milestones of our FTD florists! This monthly blog post is dedicated to recognizing the outstanding members of the FTD florist network who are marking significant membership anniversaries this September.

These milestones are not just numbers; they represent the years of dedication, artistry, and passion that have defined your journey as a floral artist and a valued member of the floral community. Thank you for being an essential part of the FTD family!

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Mercury Network

About Mercury Messenger

The Mercury Messenger is the official blog dedicated to delighting and inspiring FTD Member Florists, the backbone of FTD. For more than 100 years, the FTD florist network has stood for quality, creativity and worldwide floral delivery. This blog celebrates the artisan florist and shares valuable information to help further their education and grow their local business.

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