Scare Up More Business This Halloween (and Win a Treat!)
The National Retail Federation estimates that Americans will spend more than $8.4 billion on Halloween this year, with the average consumer spending an average of $82.93. How can your shop dip your hand into the candy bowl? Here are five of our favorite ideas.
Open your doors to trick-or-treaters.
Trick-or-treating isn’t just for residential neighborhoods. Put on a costume and pass out goodies to passersby. How about pairing a sweet treat with a coupon that encourages shoppers to come back for a discount on Thanksgiving or Christmas flowers?
Get social!
Post pictures to your social media accounts showing how flowers can be incorporated into Halloween decorations and costumes. This is a great opportunity to show off your body flower skills – what fairy or flower child costume couldn’t be improved with a fresh flower crown?
Take advantage of your windows and sidewalk.
Consumers might not automatically think of florists for Halloween decorations. Put your most festive wares in your front window or decorate a chalkboard sidewalk sign and list your store specials on it. Don’t forget to show off your fresh flowers and plants and mention that a festive centerpiece is the perfect Halloween party accessory.
Don’t miss upsell opportunities.
Make sure your counter area is stocked with Halloween-themed goodies, such as candy corn, chocolates or balloons. These are easy add-ons for a holiday with such a big focus on treats!
Capture email addresses with a raffle.
Create a fun Halloween-themed raffle in your store and have customers enter by filling out a slip of paper with their contact information, including their email address. Update your records with the email addresses you capture and be sure to include them in your holiday promotions.
Are you ready to do some trick or treating of your own? Try your hand at the FTD HalloWIN Contest below. We are giving six EIGHT lucky FTD Members a $50 Visa gift card between October 19 and 31!
You may also like
We have our eighth and final winner! Congratulations to Kathy Cunningham at Moody Blooms (14-0220AA) in Portage, IN. Your $50 Visa gift card will be on its way out to you soon!
We have our seventh winner! Congratulations to Lori Stotler at Your Personal Florist (39-0624AA) in Troy, OH. Your $50 Visa gift card will be on its way out to you soon!
We have our sixth winner! Congratulations to Lynne Snyder at Divine Floral (49-0698AA) in Arlington, TX. Your $50 Visa gift card will be on its way out to you soon!
We have our fifth winner! Congratulations to Gary Chase at Winfield Flower Shoppe (13-8834AA) in Winfield, IL. Your $50 Visa gift card will be on its way out to you soon!
We have our fourth winner! Congratulations to Rhonda Burnisky at Best Buds Flowers and Gifts (44-0540AA) in Kylertown, PA. Your $50 Visa gift card will be on its way out to you soon!
We have our third winner! Congratulations to Sharon La Pier at LaPier’s Flowers & Gifts (75-0749AA) in Sarnia, ON Canada. Your $50 Visa gift card will be on its way out to you soon!
We have our second winner! Congratulations to Kris Smith at Main Street Florist and Gifts Inc (34-7468AA) in South River, NJ. Your $50 Visa gift card will be on its way out to you soon!
We have our first winner! Congratulations to Judy Hebert at The Flower Studio (55-0261AA) in Oshkosh, WI. Your $50 Visa gift card will be on its way out to you soon!