26
Feb
2025
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Celebrating Member Florist Anniversaries: Jan – March 2025

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26 Feb 2025

As we wrap up the first quarter of the year, we’re excited to celebrate the milestones of our FTD florists who have reached important anniversaries in January, February, and March. These anniversaries represent years of hard work, creativity, and commitment to both the floral industry and the communities they serve.

While some florists have already marked their anniversaries, others are just around the corner, and we’re thrilled to honor their achievements. Your passion and dedication are what make FTD’s florist network so special, and we are proud to recognize your ongoing contributions to the art of floristry. Thank you for being an essential part of our vibrant community!

 

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15
Jan
2025
0

How Responding to Customer Reviews Can Build Your Florist Business

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15 Jan 2025

In today’s digital age, customer reviews are more than just a way to gauge satisfaction—they’re an essential tool for building trust, reputation, and long-term customer loyalty. As a florist, responding to customer reviews—both positive and negative—can significantly impact your business’s growth and visibility. Here’s why taking the time to engage with reviews is a powerful strategy for your shop. Read More

16
Dec
2024
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A Life-Changing Experience for FTD’s Intern with Ian Winner

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16 Dec 2024

FTD’s Intern with Ian contest provided an unforgettable opportunity for floral designer Jennifer Phillips of Blue Ridge Florist in Harrisonburg, VA. As the lucky winner, Jennifer spent three transformative days working with renowned floral designer Ian Prosser AIFD and his team at Botanica International Design Studio in Tampa, FL.

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10
Dec
2024
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Turning Holiday Shoppers Into Everyday Customers

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10 Dec 2024

The holiday season is a magical time for florists. Your shop is bustling with customers searching for the perfect arrangements for holiday decorating and gifting. While the holidays bring an influx of business, they also present a golden opportunity: turning seasonal shoppers into loyal, everyday customers. Here are five strategies to help you build lasting relationships that keep customers coming back long after the tinsel and lights come down.

1. Create a Memorable Experience

First impressions matter! When shoppers enter your store, ensure they’re greeted with warm smiles, festive displays, and exceptional service. Add a personal touch by sharing tips for keeping their holiday arrangements fresh or suggesting thoughtful add-ons like candles or ornaments. A positive, memorable experience will leave a lasting impression and encourage customers to think of your shop first for future floral and gifting needs. Read More

3
Dec
2024
0

Celebrating Member Florist Anniversaries: December 2024

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03 Dec 2024

As the year comes to a close and the season of giving fills the air, we are excited to honor the incredible milestones of our FTD florists! This month, we celebrate the exceptional members of the FTD florist network who are marking significant membership anniversaries this December.

 

These milestones go beyond just numbers; they reflect years of passion, dedication, and artistry that have shaped your journey as a florist and a treasured member of our community. We are grateful to have you as part of the FTD family!

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4
Nov
2024
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Celebrating Member Florist Anniversaries: November 2024

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04 Nov 2024

As the season of gratitude arrives, we’re thrilled to celebrate the remarkable milestones of our FTD florists! This monthly blog post is dedicated to the outstanding members of the FTD florist network who are marking significant membership anniversaries this November.

These anniversaries are more than numbers—they represent the years of dedication, creativity, and care that have shaped your journey as a floral artist and an invaluable part of our community. Thank you for being a cherished member of the FTD family!

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21
Oct
2024
0

Boost Your Holiday Sales: 5 Website Tips for Florists

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21 Oct 2024

The holiday season is fast approaching, and for florists, that means a surge in demand as customers look for festive arrangements, centerpieces, and gifts for their loved ones. Whether it’s Thanksgiving or Christmas, having a well-merchandised website can make all the difference in capturing that seasonal traffic and converting it into sales. Below are five key tips to ensure your e-commerce store is holiday-ready and optimized to maximize profits. Read More

6
Oct
2024
0

Celebrating Member Florist Anniversaries: October 2024

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06 Oct 2024

As the crisp air and vibrant colors of autumn settle in, we’re excited to celebrate the incredible milestones of our FTD florists! This monthly blog post is dedicated to honoring the exceptional members of the FTD florist network who are marking significant membership anniversaries this October.

These anniversaries are more than just dates on a calendar; they reflect years of dedication, artistry, and passion that have defined their journey as a floral expert and a cherished part of the floral community. Thank you for being an indispensable member of the FTD family!

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Mercury Network

About Mercury Messenger

The Mercury Messenger is the official blog dedicated to delighting and inspiring FTD Member Florists, the backbone of FTD. For more than 100 years, the FTD florist network has stood for quality, creativity and worldwide floral delivery. This blog celebrates the artisan florist and shares valuable information to help further their education and grow their local business.

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