The National Retail Federation estimates that Americans will spend more than $8.4 billion on Halloween this year, with the average consumer spending an average of $82.93. How can your shop dip your hand into the candy bowl? Here are five of our favorite ideas.
Open your doors to trick-or-treaters.
Trick-or-treating isn’t just for residential neighborhoods. Put on a costume and pass out goodies to passersby. How about pairing a sweet treat with a coupon that encourages shoppers to come back for a discount on Thanksgiving or Christmas flowers?
Post pictures to your social media accounts showing how flowers can be incorporated into Halloween decorations and costumes. This is a great opportunity to show off your body flower skills – what fairy or flower child costume couldn’t be improved with a fresh flower crown?
Take advantage of your windows and sidewalk.
Consumers might not automatically think of florists for Halloween decorations. Put your most festive wares in your front window or decorate a chalkboard sidewalk sign and list your store specials on it. Don’t forget to show off your fresh flowers and plants and mention that a festive centerpiece is the perfect Halloween party accessory.
Don’t miss upsell opportunities.
Make sure your counter area is stocked with Halloween-themed goodies, such as candy corn, chocolates or balloons. These are easy add-ons for a holiday with such a big focus on treats!
Capture email addresses with a raffle.
Create a fun Halloween-themed raffle in your store and have customers enter by filling out a slip of paper with their contact information, including their email address. Update your records with the email addresses you capture and be sure to include them in your holiday promotions.
Are you ready to do some trick or treating of your own? Try your hand at the FTD HalloWIN Contest below. We are giving
six EIGHT lucky FTD Members a $50 Visa gift card between October 19 and 31!