29
Jul
2025
0

5 Bloom-tastic Tips to Drive Traffic to Your Mercury Online Website Using Social Media

As a florist, you know the power of beautiful blooms to bring joy. But are you harnessing the power of social media to bring customers directly to your FTD Mercury Online (MOL) website? Your MOL site is your always-open storefront, and social media is the perfect way to funnel eager customers right to its digital doorstep.

Here are five essential tips to help you cultivate a thriving online presence and boost traffic to your MOL website: Read More

23
Jul
2025
0

Celebrating Member Florist Anniversaries: July – September 2025

As summer reaches full bloom, we’re honored to recognize the FTD florists celebrating milestone anniversaries in July, August, and September.

These anniversaries represent decades of artistry, dedication, and service to local communities across the country. Whether your special date has just passed or is right around the corner, we want to take a moment to thank you for the passion and professionalism you bring to the floral industry.

Your continued commitment to excellence and to the FTD family is what helps our network flourish.

Congratulations, and thank you for being such an essential part of who we are!

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25
Jun
2025
0

How to Link Your Website to Google Business Profile

In today’s competitive market, having a strong online presence is crucial for the success of your flower shop. One of the essential tools for enhancing your online visibility is Google Business Profile. By linking your primary ecommerce website to your Google Business Profile, you will receive a range of benefits that can help your business grow and thrive.

Benefits of Linking Your E-commerce Website to Google Business Profile Read More

22
Apr
2025
0

Celebrating Member Florist Anniversaries: April – June 2025

As we step into the heart of spring, we are excited to celebrate the FTD florists who are marking significant anniversaries during the months of April, May, and June. These milestones are a testament to the years of dedication, creativity, and passion that our florists have brought to their craft and to their communities. While some anniversaries have already passed, many are still ahead, and we look forward to honoring each one. Their unwavering commitment to the floral industry and the FTD family continues to inspire us all. Thank you for being a vital part of our thriving network!

 

112 Year Anniversary:

Joseph Thomas Flower Shop – Greensburg, PA

 

106 Year Anniversary:

Washington Florist, Inc. – Newark, NJ

Demuth Florist – Connellsville, PA

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26
Feb
2025
0

Celebrating Member Florist Anniversaries: Jan – March 2025

As we wrap up the first quarter of the year, we’re excited to celebrate the milestones of our FTD florists who have reached important anniversaries in January, February, and March. These anniversaries represent years of hard work, creativity, and commitment to both the floral industry and the communities they serve.

While some florists have already marked their anniversaries, others are just around the corner, and we’re thrilled to honor their achievements. Your passion and dedication are what make FTD’s florist network so special, and we are proud to recognize your ongoing contributions to the art of floristry. Thank you for being an essential part of our vibrant community!

 

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15
Jan
2025
0

How Responding to Customer Reviews Can Build Your Florist Business

In today’s digital age, customer reviews are more than just a way to gauge satisfaction—they’re an essential tool for building trust, reputation, and long-term customer loyalty. As a florist, responding to customer reviews—both positive and negative—can significantly impact your business’s growth and visibility. Here’s why taking the time to engage with reviews is a powerful strategy for your shop. Read More

16
Dec
2024
0

A Life-Changing Experience for FTD’s Intern with Ian Winner

FTD’s Intern with Ian contest provided an unforgettable opportunity for floral designer Jennifer Phillips of Blue Ridge Florist in Harrisonburg, VA. As the lucky winner, Jennifer spent three transformative days working with renowned floral designer Ian Prosser AIFD and his team at Botanica International Design Studio in Tampa, FL.

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10
Dec
2024
0

Turning Holiday Shoppers Into Everyday Customers

The holiday season is a magical time for florists. Your shop is bustling with customers searching for the perfect arrangements for holiday decorating and gifting. While the holidays bring an influx of business, they also present a golden opportunity: turning seasonal shoppers into loyal, everyday customers. Here are five strategies to help you build lasting relationships that keep customers coming back long after the tinsel and lights come down.

1. Create a Memorable Experience

First impressions matter! When shoppers enter your store, ensure they’re greeted with warm smiles, festive displays, and exceptional service. Add a personal touch by sharing tips for keeping their holiday arrangements fresh or suggesting thoughtful add-ons like candles or ornaments. A positive, memorable experience will leave a lasting impression and encourage customers to think of your shop first for future floral and gifting needs. Read More