As the year enters its final season, we’re proud to celebrate the FTD florists reaching milestone anniversaries in October, November, and December. From autumn’s rich colors to the warmth and sparkle of the holidays, this... Read More0
From spooky Halloween arrangements to an eight-foot floral guitar and an elegant waterfront wedding, Jessalynn Morgan of Floratechnics in Bowmanville, Ontario, experienced it all during her three-day internship with renowned floral designer Ian Prosser AIFD... Read More0
As the holiday season approaches, the retail landscape shifts into high gear. Sandwiched right between Thanksgiving and Cyber Monday lies a golden opportunity for local independent businesses: Small Business Saturday. This year, it is Saturday,... Read More0
For florists, the holiday season isn’t just one event. It’s a marathon of opportunities, from Thanksgiving and Hanukkah to Christmas, New Year’s, and corporate gifting. The shops that see the most success aren’t necessarily the... Read More0
Discover how AI can simplify daily tasks, strengthen your marketing, and free up more time for the creative, personal work that makes your shop special. Running a flower shop means juggling hundreds of daily decisions—from... Read More0
In today’s floral industry, finding ways to increase efficiency without sacrificing quality is more important than ever. Between managing labor costs, maintaining fresh inventory, fulfilling orders, and serving walk-in customers, every minute and every stem... Read More0
As a florist, your website is more than just a digital storefront. It’s often the first impression customers have of your business, the place where orders are placed, and one of your most important revenue-generating... Read More0
Floral trends are about more than knowing which colors are popular. For professional florists, understanding where design and consumer preferences are headed can help inform everything from purchasing and merchandising to social media and everyday... Read More0
As summer reaches its peak, we’re proud to celebrate the FTD florists reaching milestone anniversaries in July, August, and September. These milestones represent more than just years in business—they reflect lasting dedication, creativity, and the... Read More0
As the pace of summer settles in, it gives us a moment to pause and recognize the shops reaching meaningful milestones this month. These anniversaries reflect years of dedication, consistency, and commitment to your craft.... Read More0
Mother’s Day isn’t just another holiday; for florists, it’s the big game. The difference between a stressful weekend and a profitable one lies in your digital strategy. To help you maximize your Mercury Online (MOL)... Read More0
In Waterloo, Iowa, a floral legacy has been blooming for more than nine decades. Petersen & Tietz Florists and Greenhouses is a third-generation, full-service florist, greenhouse, and interiorscape maintenance business with roots that stretch back... Read More0
How Small Website Improvements Can Drive More Traffic — and Turn Browsers Into Buyers Running a successful florist website isn’t about constant redesigns or major overhauls. In fact, some of the most effective improvements are... Read More0
For 90 years, Herbert E. Berg Florist Inc. has been a trusted part of the Worcester, Massachusetts community—creating meaningful floral designs and standing alongside customers through life’s most important moments. Founded in 1935, the shop is... Read More0
