14
Nov
2018
0

Making Masterpieces with a Master

Living and working in Victoria, British Columbia, Rob Jennings is quite used to seeing beauty on a grand scale. The city offers ocean and mountain vistas wherever you roam. Known as the City of Gardens, Victoria’s temperate climate enables some of Canada’s most famous gardens to bloom year-round. But as FTD’s 2018 “Intern with Ian” winner, Rob was able to experience beauty on a whole other level.

This four-day experience provided Rob an opportunity to work side-by-side with world-renown floral designer Ian Prosser AIFD and his team on a couple of extravagant events in the Tampa, Florida area.

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13
Nov
2018
0

Great Things Come in Small Packages

The big box and national stores have already gotten a jumpstart on the holiday season, enticing shoppers with special pricing, offers and events. Yet, small businesses are the backbone of the economy and local communities, so it’s important that neighborhood stores work to generate spending as well. Your support and connections to the community sets small businesses apart. As a local florist, you know your customers and can offer them personalized service.

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5
Nov
2018
0

8 Ways to Get Social at Your Holiday Open House

While mailers, store signs and ads help to promote an open house, the most cost-effective and efficient way to advertise an event is digitally. But, be sure to expand your digital horizons beyond emails and your website. Social media provides the perfect tools to get the word out – it’s free, immediate, interactive and current.

If you don’t have a social presence, an upcoming open house is the perfect reason to create one. These are the most popular social media platforms: social networks (Facebook, Twitter, LinkedIn), media sharing sites (Instagram, YouTube, Snapchat) and others (Pinterest).

Here are a few step-by-step strategies to promote an upcoming open house through social media and help you ring in the holiday season.

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26
Sep
2018
0

Indiana Flower Shop Wins 2018 Makeover Contest

Maggie and Moe’s Poplar Flowers & Décor owners Greg and Molly Barrett purchased the Terra Haute business less than one year ago and immediately had a vision for growing their new business. When Molly entered the FTD Makeover Magic contest, she stated that her goal is “to drive more traffic into the flower shop by creating a warm and inviting showroom, which showcases all of our flowers and gifts.” As the winner of the contest, her vision is now a reality with the expert help of FTD Education Consultant J. Keith White AIFD. FTD sat down with Molly and Keith to learn more about their experience working together to transform the flower shop.

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11
Jul
2018
0

Katharina Stuart Claims FTD America’s Cup Victory

Ten of America’s most talented floral designers faced off in the FTD America’s Cup at the 2018 AIFD National Symposium in Washington, D.C. At stake? The honor of representing FTD and the United States in the FTD World Cup, which will be held at the Philadelphia Flower Show in March of 2019. The World Cup of flowers is the most prestigious international design competition and is held every four to six years.

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