25
Jun
2019
0

Delivering a Quality Product Every Time

Customer satisfaction is a major priority for FTD and as a small business owner, it is for you too. If a consumer isn’t 100% satisfied with their floral delivery, we all risk that person not purchasing flowers again or telling a friend about their unsatisfactory experience. We also know it costs more to acquire a new customer than it does to retain one.

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4
Apr
2019
0

Five FTD World Cup Competitors Share Their Perspective

Once in a Lifetime Experience
All eyes were on the 23 competitors at the recent FTD World Cup 2019 competition held at the Philadelphia Flower Show. As spectators watched these masters at work, words like extraordinary, exceptional, moving and amazing came to mind. Those same descriptors were used by the design competitors themselves to describe their experience at the world’s most prestigious floral design competition. Here, five of the competitors from this talented group share some of their inspiration, perspectives and advice.

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11
Mar
2019
0

FTD Participates in Congressional Action Days on Capitol Hill

Each year, the Society of American Florists (SAF) heads to Washington D.C. for Congressional Action Days (CAD). This year, floral representatives are presenting our industry’s most critical issues to approximately 26 members of Congress, congressional aides, as well as several senators on March 12. SAF’s 7,000 association members represent all segments of floristry: retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. FTD is a proud supporter of CAD and sends representation to join the lobbying event on Capitol Hill.

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