15
Mar
2017
0

Developing a Multi-Generational Marketing Approach

On February 28, FTD University hosted “Developing a Multi-Generational Marketing Approach,” a webinar presented by Marc Goulet of Russell Research. During the webinar, Marc shared the results of an online study that interviewed 1,500 consumers on their thoughts and feelings toward flowers. Generations X, Y and Baby Boomers were equally represented among the respondents, with 500 from each group. The key insights from the study are described below.

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1
Mar
2017
0

FTD University Scholarships: Learn Something New in 2017

Your odds of earning an FTD University scholarship are now twice as good! Based on overwhelmingly positive feedback, FTD University has doubled its 2017 scholarships to $20,000. Twenty lucky florists or their team members will each receive $1,000 scholarships to industry-leading business and design continuing education programs. The scholarships can be used toward event registration and travel expenses.

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