1
Apr
2020
0

FTD Featured Florist:
Metcalfe Florist & Pleasant View Greenhouses

From Greenhouses to Green Energy
For 116 years and four generations, the Metcalfe family is all about being green—greenhouses, green foliage and now, green energy. While the business and property has evolved over the years, a constant focus has always been about providing quality flowers, paying attention to detail, offering a variety of choices, but most of all, focusing on customer service.

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6
Mar
2020
0

Together We Grow Spotlight on eCommerce Expert Timm McIntyre

Together we grow. Working together for mutual benefit is the foundation of how we believe our partnership with florist partners will be most successful. In an upcoming series of articles, FTD will sit down with various associates that work behind the scenes to ensure that the programs, services and experiences a florist has with FTD are exceptional.

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25
Feb
2020
0

Turning Trends into Dollars

FTD University kicked off the New Year hosting a webinar called “Turning Trends into Dollars” presented by FTD Education Consultant J. Keith White AIFD, the Creative Director of “The American Floral Trends Forecast 2020-2021.” This comprehensive report used throughout the floral industry was published in the January 2020 edition of Florists’ Review. [View Report]

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14
Jan
2020
0

FTD Florists and Designers Celebrate “The Power of Hope” at the Rose Parade

The 2020 Tournament of Roses Parade theme, “The Power of Hope,” provided the perfect way to start off a new year and decade — on an optimistic note that with hope, everything is possible. Once again, FTD was the Official Floral Company of the Tournament of Roses and the Sponsor of the Rose Parade Float Awards which recognize excellence in a variety of categories.

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3
Dec
2019
0

2019 Intern with Ian Winner Learns How to Take the Next Step

Located on the far southeastern part of Tennessee, the small town of Cleveland is at the base of the Appalachian and Great Smoky Mountains and near Cherokee National Forest. Cleveland is also home to Connie Isbill, owner of Isbill Floral Gallery and the 2019 winner of the Intern with Ian contest, an annual FTD-sponsored floral event experience.

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12
Nov
2019
0

109-Year-Old Floral Shop Mixes Old Traditions with New

Sign that hung outside the shop from 1954 until 2014

To be in business for over 100 years, Fisher Florist in downtown New London, Connecticut is definitely doing something right. The 1,200-foot store services around 15 local towns and boroughs in a 22-mile radius. While they could easily expand, owner George Fisher insists on keeping the business small to focus on quality and personalized care. “We’ve always been about customer service, and we don’t plan on changing that,” he explains.

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30
Oct
2019
0

Celebrating 100 Years as an FTD Florist

Since 1901, the Welke family has been “delivering flowers and happiness.” Offering highest-quality floral products has been their pleasure – and business – for five generations [image above: Third-generation owners Bill Lang (left) and Curt Lang (right) with their father Jack Lang (center)]. It began at the turn of the last century, when Emil Welke emigrated from Germany to the United States, and met his wife, Emma. Together, they opened a shop and greenhouse. Welke’s Florist & Gifts joined the FTD network in 1919 and is celebrating its 100th anniversary as a continuous member. FTD visited with fifth-generation operator Nikki Lemler to learn more about the shop’s history.

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13
Sep
2019
0

Top 3 Tips to Attract More Brides

Looking to expand your wedding business and reach more brides? Well, look no further! For over 60 years, David’s Bridal has remained the most iconic bridal destination helping generations of women navigate the bridal experience and empowering them to confidently find the ONE. Read on for some helpful tips on how to grow your brand awareness and increase your bridal bookings!

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