22
Jul
2020
0

Together We Grow Spotlight on Flower Exchange Sales Representative Sonia Reynoso

Together we grow. Working together for mutual benefit is the foundation of how we believe our partnership with florist partners will be most successful. In an upcoming series of articles, FTD will sit down with various associates that work behind the scenes to ensure that the programs, services and experiences a florist has with FTD are exceptional.

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23
Apr
2020
0

Together We Grow Spotlight on Quality Expert Keith Harbison

Together we grow. Working together for mutual benefit is the foundation of how we believe our partnership with florist partners will be most successful. In an upcoming series of articles, FTD will sit down with various associates that work behind the scenes to ensure that the programs, services and experiences a florist has with FTD are exceptional.

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16
Apr
2020
0

Marketing Your Business Online in a Crisis: 5 Things to do NOW to Grow your Results

With the current situation many florists are struggling with whether or not they should be marketing, and how to continue to grow in this challenging time.

Online marketing is key at this point because we can’t build awareness physically. People are spending more time online which means you have a unique opportunity to build awareness online by staying in-front of your target audience with a relevant message.

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1
Apr
2020
0

FTD Featured Florist:
Metcalfe Florist & Pleasant View Greenhouses

From Greenhouses to Green Energy
For 116 years and four generations, the Metcalfe family is all about being green—greenhouses, green foliage and now, green energy. While the business and property has evolved over the years, a constant focus has always been about providing quality flowers, paying attention to detail, offering a variety of choices, but most of all, focusing on customer service.

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25
Feb
2020
0

Turning Trends into Dollars

FTD University kicked off the New Year hosting a webinar called “Turning Trends into Dollars” presented by FTD Education Consultant J. Keith White AIFD, the Creative Director of “The American Floral Trends Forecast 2020-2021.” This comprehensive report used throughout the floral industry was published in the January 2020 edition of Florists’ Review. [View Report]

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