12
Nov
2019
0

109-Year-Old Floral Shop Mixes Old Traditions with New

Sign that hung outside the shop from 1954 until 2014

To be in business for over 100 years, Fisher Florist in downtown New London, Connecticut is definitely doing something right. The 1,200-foot store services around 15 local towns and boroughs in a 22-mile radius. While they could easily expand, owner George Fisher insists on keeping the business small to focus on quality and personalized care. “We’ve always been about customer service, and we don’t plan on changing that,” he explains.

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30
Oct
2019
0

Celebrating 100 Years as an FTD Florist

Since 1901, the Welke family has been “delivering flowers and happiness.” Offering highest-quality floral products has been their pleasure – and business – for five generations [image above: Third-generation owners Bill Lang (left) and Curt Lang (right) with their father Jack Lang (center)]. It began at the turn of the last century, when Emil Welke emigrated from Germany to the United States, and met his wife, Emma. Together, they opened a shop and greenhouse. Welke’s Florist & Gifts joined the FTD network in 1919 and is celebrating its 100th anniversary as a continuous member. FTD visited with fifth-generation operator Nikki Lemler to learn more about the shop’s history.

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25
Sep
2019
0

FTD Florist Spotlight:
2019 Makeover Magic Winner

Lulu’s Flowers in Rockport, Texas was the winner of the eighth annual FTD Makeover Magic contest held in August 2019. Among nearly 100 entries, LuLu’s was selected for the passion and resiliency displayed by owner Susan Hearne after Hurricane Harvey destroyed her shop and much of Rockport in 2017. After the devastating storm, the business was relocated to a former ice cream parlor in a shopping center, one of the few remaining retail properties available at that time.

FTD Education Consultant and design expert J. Keith White, AIFD spearheaded the complimentary shop and visual merchandising renovation, which was recently completed.

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13
Sep
2019
0

Top 3 Tips to Attract More Brides

Looking to expand your wedding business and reach more brides? Well, look no further! For over 60 years, David’s Bridal has remained the most iconic bridal destination helping generations of women navigate the bridal experience and empowering them to confidently find the ONE. Read on for some helpful tips on how to grow your brand awareness and increase your bridal bookings!

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25
Jun
2019
0

Delivering a Quality Product Every Time

Customer satisfaction is a major priority for FTD and as a small business owner, it is for you too. If a consumer isn’t 100% satisfied with their floral delivery, we all risk that person not purchasing flowers again or telling a friend about their unsatisfactory experience. We also know it costs more to acquire a new customer than it does to retain one.

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11
Mar
2019
0

FTD Participates in Congressional Action Days on Capitol Hill

Each year, the Society of American Florists (SAF) heads to Washington D.C. for Congressional Action Days (CAD). This year, floral representatives are presenting our industry’s most critical issues to approximately 26 members of Congress, congressional aides, as well as several senators on March 12. SAF’s 7,000 association members represent all segments of floristry: retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. FTD is a proud supporter of CAD and sends representation to join the lobbying event on Capitol Hill.

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