5
Apr
2017
0

Fresh Inspiration for
Mother’s Day

Given current floral trends, we’re confident that this is going to be a bright and beautiful Mother’s Day. Each season, FTD Lead Floral Designer Andrea Ancel translates leading trends into beautiful floral arrangement for FTD Member Florists to offer their customers. Here’s a peek at three trends that inspired Andrea to develop FTD’s 2017 Mother’s Day bouquets.

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15
Mar
2017
0

Developing a Multi-Generational Marketing Approach

On February 28, FTD University hosted “Developing a Multi-Generational Marketing Approach,” a webinar presented by Marc Goulet of Russell Research. During the webinar, Marc shared the results of an online study that interviewed 1,500 consumers on their thoughts and feelings toward flowers. Generations X, Y and Baby Boomers were equally represented among the respondents, with 500 from each group. The key insights from the study are described below.

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