16
Nov
2016
1

Win Loyalty Through Customer Engagement

“Customer engagement”? That’s just a fancy term for connecting with your customers!

Once a month, we host a design class after our shop, Designs of the Times, closes. In the beginning, we only had three or four attendees for each class, but now it has now bloomed (pardon the pun!) to the point where we have a waiting list every month.

Read More

2
Nov
2016
1

FTD Florist Spotlight:
FTD Makeover Magic Winner

Reed’s Flowers, located in Waco, TX, was selected as the winner of the 2016 FTD Makeover Magic contest. This family-run shop is a Waco institution, operating continuously since 1930, and an FTD Member Florist since 1932. FTD Education Consultant and merchandising expert J. Keith White AIFD spearheaded the makeover in late October. Keith and third-generation shop owner Debbie Reed shared their thoughts on the makeover with FTD.

Read More