Creating happy and loyal customers is a goal for every floral shop. However, consistently delivering beautiful bouquets is still only half the experience. From having an active social media presence to better customer communications, creating... Read More0
Know how to make the most out of your busiest times of the year. From flower shop marketing to making sure you have the right amount of inventory, a successful holiday plan goes a long... Read More0
Providing a best-in-class customer experience is FTD’s top priority. But it starts with an approach that involves so much more. It takes being customer-obsessed. As a small business owner, you understand the importance of creating... Read More0
Preparing for peak business periods like Mother’s Day can be a tough balancing act, but by managing your floral shop’s marketing presence, you can guarantee a more successful holiday season. And while almost 81% of... Read More0
With this pandemic, it’s definitely not “business as usual.” In many parts of the country, customers aren’t walking into shops and we are missing those in-person interactions. It hasn’t been normal, nor comfortable. But instead... Read More0
Together we grow — Working together for our mutual benefit is the foundation of how we believe our partnership with florist members will be the most successful. In a series of articles, FTD is featuring... Read More0
Just Say Yes! A business that continually goes above and beyond seems to be a bit of a rarity these days. Add in an abundance of friendly, personal service; plenty of hard work; and a... Read More0
4th Generation Carries on Family Business and Traditions A great story, like the history of Dobbie’s Florist, captures you from the very beginning. It includes some excitement, intrigue and challenges; plus colorful characters and an... Read More0
The 3 C’s to Success Consistency. Commitment. Customer service. These three C’s are the guiding principles that have helped to ensure the continued success of Busch’s Florist, a 130-year-old business. Each day, they make sure... Read More0
Founded in 1910, FTD is celebrating its 110th birthday this month! FTD was created by thirteen florists at the Society of American Florists annual convention in Rochester, NY. The leader of the movement to form... Read More0
Together we grow. Working together for mutual benefit is the foundation of how we believe our partnership with florist partners will be most successful. In an upcoming series of articles, FTD will sit down with... Read More0
In these challenging times, there are still reasons to celebrate. Birthdays, for example, haven’t been put on pause. But, singing Happy Birthday when you are washing your hands during this pandemic just doesn’t cut it.... Read More0
For the many florists that have been able to remain open amidst stay-at-home orders due to COVID-19, they have had to adapt their business and comply with the many limitations and precautions put in place.... Read More0
Together we grow. Working together for mutual benefit is the foundation of how we believe our partnership with florist partners will be most successful. In an upcoming series of articles, FTD will sit down with... Read More0
