Mother’s Day isn’t just another holiday; for florists, it’s the big game. The difference between a stressful weekend and a profitable one lies in your digital strategy. To help you maximize your Mercury Online (MOL)... Read More0
In Waterloo, Iowa, a floral legacy has been blooming for more than nine decades. Petersen & Tietz Florists and Greenhouses is a third-generation, full-service florist, greenhouse, and interiorscape maintenance business with roots that stretch back... Read More0
How Small Website Improvements Can Drive More Traffic — and Turn Browsers Into Buyers Running a successful florist website isn’t about constant redesigns or major overhauls. In fact, some of the most effective improvements are... Read More0
For 90 years, Herbert E. Berg Florist Inc. has been a trusted part of the Worcester, Massachusetts community—creating meaningful floral designs and standing alongside customers through life’s most important moments. Founded in 1935, the shop is... Read More0
As a new year begins, we’re proud to celebrate the FTD florists reaching milestone anniversaries in January, February, and March. These early-year anniversaries represent more than just dates on a calendar — they mark years... Read More0
Valentine’s Day is the “Big Game” of the floral industry, and this year brings a unique opportunity: Valentine’s Day falls on a Saturday. While weekends are great for dates, they can be tricky for florists... Read More0
Your Mercury Online website just got a powerful upgrade! With the addition of localized blog posts, your Mercury Online site can now showcase fresh, relevant content that highlights your shop and community. These blogs are... Read More0
Small Business Saturday is right around the corner, and it’s one of the best opportunities of the year for independent florists to shine. Falling between Black Friday and Cyber Monday, this nationally recognized day encourages... Read More0
As the year winds down, we’re proud to honor this last group of FTD florists celebrating milestone anniversaries in October, November, and December. Among this season’s honorees are shops that have been proudly serving their... Read More0
When Mason Nowak of Karen’s Flower Shop in Milton, Ontario entered FTD’s Intern with Ian contest, he was looking for inspiration and the chance to refine his skills in large-scale floral design. What he gained... Read More0
Your website is more than a digital storefront—it’s often the first impression your customers have of your shop. One simple way to enhance that experience and maximize the value of every order is by offering... Read More0
As a florist, you know the power of beautiful blooms to bring joy. But are you harnessing the power of social media to bring customers directly to your FTD Mercury Online (MOL) website? Your MOL... Read More0
As summer reaches full bloom, we’re honored to recognize the FTD florists celebrating milestone anniversaries in July, August, and September. These anniversaries represent decades of artistry, dedication, and service to local communities across the country.... Read More0
In today’s competitive market, having a strong online presence is crucial for the success of your flower shop. One of the essential tools for enhancing your online visibility is Google Business Profile. By linking your... Read More0
