Like many floral-filled storefronts, Oliver Flower Shop is a family business spanning three generations. Florist Rick Conley runs the show now, who has grown up with the business saying, “I’ve learned by osmosis since the... Read More0
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower purchasing. The rebrands, which have been in the work for over a year,... Read More0
The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners know that strategic planning before this rush is essential to selling more orders... Read More0
Kimberly Williams has been in the business of flowers for almost 40 years. Both fresh cuts and catering towards incredible events in star-studded Burbank, CA, are within her expertise. The choice to go into floristry... Read More0
We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s why FTD works to bring dream showrooms to life with our annual Makeover... Read More0
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer greens turn into deep, rich colors, completely transforming the landscape. It encourages pumpkin... Read More0
Behind every beautiful wedding is a team of anxiety-ridden event planners and florists— but it doesn’t have to be this way! Once streamlined through Curate, weddings can become a significant pillar of your business, bringing... Read More0
Rita Webb is a born and bred Texan celebrating 100 years as an FTD Member at Davis Floral Co in Brownwood, TX. The shop has come a long way since her relatives started selling plants... Read More0
Crafting a bouquet is a tough job- but getting your arrangement into the recipients’ hands is the true finishing touch. According to our customers, the number one reason dissatisfactions occur is due to delivery issues... Read More0
FTD is elated to congratulate Mark & Hilary Krejcha of Miller’s Flowers in Racine, Wisconsin, on 100 years of FTD membership. The shop has celebrated over a century of business, and has remained within Hilary’s... Read More0
Our florist network here at FTD is unmatched, joining together characters from all walks of life. We partner with professionals nationwide, from grandiose event florists to small mom and pop shops. To showcase the artful... Read More0
Keeping up with social media trends can feel like choosing what car of a moving train to jump on. Just as you dedicate resources to one platform, a new trend races by, guaranteeing to be... Read More0
Meet Konstantinos Louis Vellios: a proud Greek orthodox father, husband, and current owner of Avenue J Florist delivering stunning flowers for nearly 100 years. Like other generational storefronts, his is alive with wall-to-wall floral displays,... Read More0
Creating happy and loyal customers is a goal for every floral shop. However, consistently delivering beautiful bouquets is still only half the experience. From having an active social media presence to better customer communications, creating... Read More0
