Wouldn’t it be nice if you could monitor incoming orders, deliveries, and tasks of your business right from your phone, tablet, or computer, no matter where you are? Welcome to Mercury HQ, FTD’s newest platform... Read More0
You’ve likely heard about how important SEO is for your marketing strategy. Yet, for as much as you may have heard about it, perhaps you’re not sure what exactly SEO is, or why it’s so... Read More0
Your digital presence is key when it comes to growing your flower business through your online marketing presence. Most customers will find you and your products based on your website and social media presence, so... Read More0
Valentine’s Day is the most romantic day of the year, or at least it’s the one day of the year where people are more compelled to express those romantic feelings, usually with gifts that include... Read More0
Did you know that 88% of customers won’t return to an online site if they have a negative experience with the website such as confusing layout, difficulty navigating, or trouble finding what they want? You... Read More0
The holiday season is upon us, which means delivery requests are about to explode with customers ordering seasonal gifts to send to family and friends, hostess gifts, holiday party decor and more! While you’re busy... Read More0
Just months after beginning to moonlight as a delivery driver, Marianne LaPier-Gignac could tell the little Corunna, Ontario, florist shop was in trouble. But she could see potential. Just a month after talking it over... Read More0
Like many floral-filled storefronts, Oliver Flower Shop is a family business spanning three generations. Florist Rick Conley runs the show now, who has grown up with the business saying, “I’ve learned by osmosis since the... Read More0
This September, FTD and Proflowers went through a massive rebrand transformation to better engage customers in the act of gift-giving and flower purchasing. The rebrands, which have been in the work for over a year,... Read More0
The holidays are some of the busiest times of the year for florists and the most successful when done right. Business owners know that strategic planning before this rush is essential to selling more orders... Read More0
Kimberly Williams has been in the business of flowers for almost 40 years. Both fresh cuts and catering towards incredible events in star-studded Burbank, CA, are within her expertise. The choice to go into floristry... Read More0
We believe the impact of a shop’s appearance matched with incredible customer service can make all the difference when boosting business. That’s why FTD works to bring dream showrooms to life with our annual Makeover... Read More0
The Inspiration for the Fall Collection Autumn is an annual reminder that change can be beautiful. We excitedly anticipate watching lush summer greens turn into deep, rich colors, completely transforming the landscape. It encourages pumpkin... Read More0
Behind every beautiful wedding is a team of anxiety-ridden event planners and florists— but it doesn’t have to be this way! Once streamlined through Curate, weddings can become a significant pillar of your business, bringing... Read More0
