Boost Your Sales with Custom Add-Ons on Mercury Online

Your website is more than a digital storefront—it’s often the first impression your customers have of your shop. One simple way to enhance that experience and maximize the value of every order is by offering custom add-ons.

Why Add-Ons Matter

Customers want their gifts to feel personal and memorable. By offering thoughtful extras like chocolates, balloons, candles, vases, or plush gifts, you give shoppers more ways to tailor their purchase to the occasion. Instead of buying just flowers, they’re creating a complete gifting experience.

This personalization benefits your shop too: when customers add a small extra, your average order value (AOV) increases. A $60 bouquet can easily become a $75 order with the right add-on. Over time, those incremental boosts translate into meaningful revenue growth.

How to Capitalize on Add-Ons

Here are a few best practices to make the most of this feature:

• Curate with intention: Choose add-ons that complement your brand and arrangements. Seasonal candles, locally made chocolates, or keepsake vases can reinforce your shop’s unique style.

• Make them visible: Ensure product photos and item descriptions highlight the add-on options. Shoppers are more likely to purchase when they can see the complete package.

• Suggest pairings: Promote popular bundles, like a bouquet with a box of chocolates or a plush bear, to make decision-making easier for customers.

• Refresh regularly: Rotate your add-ons seasonally or around key holidays to keep your offerings exciting and encourage repeat visits.

Grow Stronger with Every Order

Every add-on sold is more than an upsell—it’s an opportunity to delight customers and strengthen your bottom line.

At FTD, we make it easy for florists to grow stronger with Mercury Online (MOL). Our platform helps you showcase your arrangements beautifully and integrate custom add-ons seamlessly, boosting both customer satisfaction and revenue.

👉Reach out to molpro@ftdi.com and see how you can put these strategies into action.

Don’t just take our word for it—see how other florists are thriving with MOL. Watch here!