Make the Most of Small Business Saturday: Tips for Florists

Small Business Saturday is right around the corner, and it’s one of the best opportunities of the year for independent florists to shine. Falling between Black Friday and Cyber Monday, this nationally recognized day encourages consumers to shop local, shop small, and support the heart of their communities — businesses just like yours.

Whether your shop has been a neighborhood staple for generations or you’re building your customer base one beautiful arrangement at a time, here are a few ways to leverage Small Business Saturday and boost visibility, foot traffic, and sales.

1. Refresh Your Window & Website 🔃

Small Business Saturday is all about inviting customers in — both in person and online.
In-store: Add signage, create a standout display with seasonal arrangements, giftables, and grab-and-go bouquets. Shoppers love conveniently pre-wrapped items during the holiday rush.
Online: Update your homepage hero, promote seasonal best sellers, and highlight any special offers for the day. If your shop runs on Mercury Online, consider spotlighting local designs or adding a banner that reinforces you’re a proud small business.

2. Promote Your Local Story 📖

Customers shop small because they care about the people behind the business.
Share what makes your shop unique:

• Your history
• Your neighborhood connections
• Your design philosophy
• Community organizations you support

A heartfelt message on social media or your blog can go a long way in humanizing your brand and boosting loyalty.

 

3. Offer Limited-Time Promotions

Florists don’t necessarily need deep discounts — value is the key. Consider:

• A gift-with-purchase (wax melt, bud vase, holiday pick, etc.)
• A percentage off select items
• A Small Business Saturday “local favorite” arrangement
• A free upgrade on bouquets purchased in-store

These options help encourage purchases while still protecting your margins.

 

4. Spotlight Everyday Essentials

Holiday shoppers may be in gift-giving mode, but many are also looking to decorate their homes. Highlight:

• Centerpieces
• Winter greens
• Seasonal stems
• Candles, ornaments, and plant accessories
• Gift cards for future purchases

Make it easy for them to say “yes” with pre-curated bundles or displays.

 

5. Get Social — Before, During & After

Promoting early helps build awareness, but posting throughout the day builds momentum. Try:

• A countdown post a few days before
• A behind-the-scenes reel or design timelapse
• Employee spotlights
• A thank-you post recapping the day

Encourage customers to tag your shop — user-generated photos create excellent evergreen content.

 

6. Prepare for Foot Traffic

Have extra grab-and-go items ready, and make sure point-of-sale materials are stocked and your staff is aligned on the day’s promotions. A smooth experience increases the likelihood of repeat holiday business.

 

7. Capture New Customers for the Long Term

Use Small Business Saturday as a moment to build long-term relationships:

• Collect emails for future promotions
• Include a bounce-back coupon valid in January (a traditionally slower floral month)
• Promote subscription arrangements for holiday décor or everyday flowers

This transforms one busy day into sustainable growth.

 

You’re the Heart of Your Community

Small Business Saturday celebrates entrepreneurs, artisans, and creators — and florists embody all three. Your work brings comfort, celebration, and beauty to the people around you. We’re honored to support you today and every day.

If you’d like help polishing your Mercury Online website, refreshing your local merchandising, or improving your visibility online, our team is here to support you. Reach out anytime at molpro@ftdi.com — we’d be happy to assist.

0