Strengthen Your Local Presence with Blogs

Your Mercury Online website just got a powerful upgrade! With the addition of localized blog posts, your Mercury Online site can now showcase fresh, relevant content that highlights your shop and community.

These blogs are tailored to your specific area — meaning they can reference local events, seasonal happenings, and other regional details that make your content more authentic to customers searching for flowers near them.

Why Local Content Matters

When customers search for florists, they often include their location — phrases like “florist near me” or “same-day delivery in [City Name].” Search engines reward sites that use local keywords and relevant, timely information. Having ongoing local content not only boosts your visibility in these searches, but also helps establish your shop as the go-to floral expert in your community.

How to Leverage Localized Blogs

Your new blog posts are automatically published to your site, helping it stay active and relevant — two key factors in improving organic search rankings. But you can take this a step further:

• Share your posts on social media – Link your latest blog on Facebook or Instagram to drive more visitors to your website.
• Incorporate them into your marketing – Include blog links in your email newsletters or customer communications.
• Highlight featured designs – If your blog references a specific season or event, display matching arrangements on your homepage to encourage quick purchases.
• Add your own touch – You can always supplement your blog with photos or notes that reflect your shop’s unique personality.

The Bottom Line

Your website isn’t just a place to take orders — it’s a tool to connect with your community and attract new customers. These localized blog posts keep your site fresh, engaging, and tuned in to what’s happening in your area — helping your business bloom online and in person.

Want to see how your website can perform even better online?
Connect with our team at molpro@ftdi.com to schedule time or get personalized recommendations for improving your site’s local reach.