Women’s Day:
Celebrating Limitless Possibilities

24 Feb 2016

If you’ve been hearing more about Women’s Day lately, you’re not alone. While it’s been celebrated on March 8 around the world since the early 1900s, and is a national holiday in more than two dozen countries, Women’s Day’s popularity has blossomed in the United States in in recent years.

The holiday was first celebrated in the U.S. in 1909 in the midst of women becoming more vocal and active in their fight for equal rights. At its core, Women’s Day is an opportunity to express love and appreciation for women ranging from mothers and wives to coworkers and friends. Women’s Day is the perfect time to reflect upon the achievements of women as a whole as well as celebrate the individual women in our lives.

The holiday is celebrated in a number of different ways around the globe, with flowers frequently playing a starring role. In Italy, women are traditionally presented with little yellow mimosa flowers. Mimosas are also popular in Russia, as are roses. In Vietnam, men present flowers to their female bosses and colleagues as well as their wives.

Now is the perfect time to promote Women’s Day on social media and to customers in your shop. To get started, you could ask your Facebook followers to tell you which women in their lives inspire them and award a free arrangement to one of the respondents. You might also consider creating a special Women’s Day bouquet and featuring it prominently in your shop as well as on Instagram, Facebook and Twitter. Be sure to tag your posts with #WomensDay and #ILookToHer.

Be sure to visit the Local Marketing section of FTDi.com for additional strategies on promoting Women’s Day in your shop. You’ll find a complimentary poster that you can download and display in your shop as well as promotional ideas and a link to SAF’s Women’s Day Resource Center. You can also search for Women’s Day celebrations in your area by heading over to the International Women’s Day website.

FTD is celebrating Women’s Day 2016 by recognizing women who inspire us to be stronger, challenge us to be better and motivate us to overcome our fears. We are proud to be the Official Women’s Day Sponsor of the 2016 Philadelphia Flower Show. If you’re at the show, be sure to visit us and share a shout out using #ILookToHer. We’ll be handing out celebratory bouquets of tulips in partnership with Sun Valley Floral Farms!