Gear Up for Mother’s Day: Final Countdown for Florists

As Mother’s Day approaches, we’re all gearing up for one of the busiest times of the year in the industry. With the rush of orders and the desire to create memorable arrangements for every mom out there, it’s crucial to be prepared. Here are some tips from FTD to make this Mother’s Day a resounding success.  

Increase Order Values with Add-Ons  

One effective way to boost your order values during Mother’s Day is by offering enticing add-ons. Consider complementary items like gourmet chocolates, locally poured candles or greeting cards that can accompany your floral arrangements. Shop a variety of add-ons online with ease on our Marketplace site. Not only does this enhance the overall gifting experience, but it also increases your order value for each sale; happy florist and happy customers! 

Master the Art of Merchandising  

Your storefront and displays play a vital role in attracting customers during this busy season and you’re in luck, our Spring/Summer Point of purchase (POP) posters are now available for FREE, on-demand! Visit the Image & Logo Library on FTDi.com under “Toolkit & Resources” to download Mother’s Day posters and print at your convenience, locally. Display Mother’s Day specials or highlight your best-selling arrangements. Use vibrant colors, elegant props, and signage to capture attention and entice shoppers to explore further.  

Optimize Your Website and Online Merchandising  

In today’s digital age, your online presence is just as important as your physical shop. Make sure your website is optimized for mobile devices, as many customers will be browsing on their phones. Update your site with captivating visuals showcasing your floral arrangements and gifts tailored for Mother’s Day, enticing visitors and encouraging them to browse the site. Remember to implement positive user experience with easy navigation, and clear calls-to-action for ordering.  

Offer Convenient Delivery Options  

Simplify the ordering process for your customers by providing convenient delivery options. Offer same-day or next-day delivery for those last-minute shoppers. Consider partnering with a reliable service, like FTD Delivery Service, integrated on Mercury HQ to ensure timely and hassle-free deliveries, giving you the option to increase delivery capacity.  

Provide Exceptional Customer Service  

Last but certainly not least, focus on delivering exceptional customer service. Train your staff to be knowledgeable, friendly, and attentive to customer needs. Offer personalized recommendations and go the extra mile to make each customer feel valued and appreciated this Mother’s Day season. 

By implementing these tips, you’ll be well-prepared to handle the Mother’s Day rush and delight your customers with beautiful floral arrangements and exceptional service.