6 Tips to Turn Valentine’s Sales into a Multi-Day Event

Valentine’s Day is the “Big Game” of the floral industry, and this year brings a unique opportunity: Valentine’s Day falls on a Saturday.

While weekends are great for dates, they can be tricky for florists since the traditional “delivery to the office” moment disappears. To maximize your sales, you need to convince your customers to celebrate all week long. Here are our top six tips for FTD florists to win over their local community this year.

1. The “Office Envy” Campaign (Deliver Early!)

Since the 14th is a Saturday, most people won’t be at their desks. Use this to your advantage by encouraging deliveries on Thursday, February 12 or Friday, February 13.

• The Pitch: Remind your customers that a delivery to the workplace allows their partner to show off their beautiful arrangement to all their co-workers. It extends the celebration from a single day to a full “Valentine’s Weekend.”
• The Tactic: Use the slogan: “Don’t let her desk be empty on Friday!” To sweeten the deal, offer a “Friday Desk Bloom” discount for orders delivered before the weekend starts.

2. Market a “Valentine’s Weekend” Experience

With the holiday landing on a Saturday, customers aren’t rushed by a work schedule. Promote your arrangements as the perfect centerpiece for a Saturday brunch or a cozy weekend at home.

• The Tactic: Market specific “Weekend Starter” bundles that include flowers and a Friday night delivery, ensuring the home is decorated and ready for the Saturday holiday.

3. Partner with Neighborhood Favorites

Valentine’s Day is about the whole experience. Reach out to other local businesses to create exclusive bundles that cater to a Saturday crowd.

• The Tactic: Partner with a local restaurant for a “Dinner & Decor” package where customers can pick up their flowers at your shop on their way to their Saturday reservation.
• Pro Tip: Cross-promote on social media! Tag your partners in Instagram Stories to tap into their follower base and double your local visibility.

4. “Local-First” Social Media Content

Don’t just post stock photos. Your customers want to see the faces behind the arrangements. Authentic, behind-the-scenes content builds trust.

• The Tactic: Post a Reel showing your team prepping for the “Friday Office Rush.” Show the scale of the arrangements being loaded into vans to create a sense of urgency for those who haven’t ordered yet.
• Hyper-Local SEO: Use location tags and local hashtags (e.g., #ChicagoFlorist or #MainStFlowers) so neighbors searching for nearby options find you first.

5. Leverage Your FTD Resources

As an FTD Florist, you have access to professional marketing materials designed to drive local traffic and professionalize your brand.

• The Tactic: Use the Image & Logo Library to update your website with the latest Valentine’s Day designs. Download the posters from the FTDi.com library to showcase the products in-store.

6. Create a “Grab-and-Go” Saturday Station

For the Saturday morning crowd, make buying easy and intimidation-free.

• The Tactic: Set up a dedicated “Express Lane” or sidewalk display on Saturday morning with pre-made, high-quality hand-tied bouquets at fixed price points.
• The Benefit: Since people are out running errands on a Saturday, a beautiful sidewalk display can capture significant impulse buys from foot traffic.

Ready to Have Your Best Valentine’s Day Ever?

Success this season is about shifting the mindset: it’s not just a Saturday holiday; it’s a four-day celebration of love that starts in the office on Thursday!

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