It’s Time to Celebrate Summer Birthdays

Did you know that July, August and September are the most common birth months? To help you snag as many summer birthday orders as possible, we recommend considering the following strategies:

  • Share some of your most popular birthday designs on your social media channels. Be sure your shop’s information is up to date on these pages so customers won’t have any trouble contacting you to place an order.
  • Send reminder notices to customers who ordered birthday arrangements from you in previous years. If you’re not already capturing birthday information in your POS system, now is a great time to start!
  • Encourage customers who are celebrating birthdays to buy flowers for themselves by offering a discount valid for the day or month of their birthdays.
  • Focus your email marketing campaigns on birthday bouquets during the most popular birth months.
  • Leverage the FTD Co-op Advertising program to help you send a birthday-themed direct mail piece. When you include the Mercury Man in your advertising, we’ll reimburse you up to $2,500 ($3,000 Canada). Additional program details are available at www.FTDi.com/CoopAdvertising/.

Just in time for all of those summer celebrations, FTD has added four new exclusive birthday bouquets.

The FTD® Set to Celebrate™ Birthday Bouquet (BD1)

They’ll know that a good time is in store when this bright bouquet makes an appearance at any birthday celebration. Birthday joy seems to burst from a bright and beautiful ceramic vase that bears the festive look of a gift-wrapped present. The colorful flowers are topped off with a heavy-weight yellow paper “Happy Birthday” pic.

The FTD® Birthday Brights™ Bouquet (BD2)

Show your customers how to paint any birthday fun and exciting. A multi-hued, striped “Happy Birthday” vase is finished with a pretty fabric bow and holds a vibrant arrangement featuring a coordinated heavy-weight paper “Happy Birthday” pic.

The FTD® Big Hug® Birthday Bouquet (BHB)

See how enthusiastically your customers embrace this birthday bouquet that radiates pure affection in bright primary colors. The cobalt blue ceramic vase enjoys a loving squeeze from a plus, adorable birthday bear wearing his festive party hat. The flowers are a vibrant selection of blooms that includes iris, roses, Asiatic lilies and more.

The FTD® Happy Day™ Birthday Bouquet by Hallmark (HMD)

Birthdays are life’s way of saying, “Let’s celebrate you!” Help make this one unforgettable with our bright and sunny mixed-flower bouquet, designed in conjunction with Hallmark. Arranged in a turquoise ceramic vase with a raised latticework design and colorful roses, carnations, gerbera daisies and more. Launching in late June.

To order these containers click on the images above or contact our Marketplace team at 800.767.4000. You can also view the recipes for these new bouquets in the Floral Selections Guide.

Which bouquet are you most excited to offer your customers? Tell us in the comments below!


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